For stunning looks with vintage-inspired style, theBalm cosmetics has you covered.

From fun pops of color to simply sophisticated looks, theBalm believes makeup should not only help you look your best but feel inspired. Combining rich textures and colors with nourishing clean makeup ingredients, theBalm makes it simple to enjoy the gorgeous makeup results while kicking not-so-good ingredients to the curb.

You can shop the various theBalm makeup collections, kits and palettes, and new products today to find the perfect clean makeup products needed to achieve your favorite classic or trending looks.

About theBalm

Formulated free of parabens, talc and animal cruelty, theBalm cosmetics offers buildable style while showing skin some love at the same time. theBalm makeup features multi-use, mega-fabulous formulas that offer quick fixes and wondrous solutions for a wide range of beauty wants and needs.

theBalm Founder, Marissa Shipman, has created a line that perfectly echoes her "beauty in five minutes" philosophy, with a variety of makeup items she started mixing up in her very own kitchen. The sassy names of theBalm’s products reflect the brand’s sexy yet serious personality, as do its neat and nostalgic packaging for empowered glamor you will love to show off.

With thoughtful, effective ingredients and eco-conscious packaging, theBalm strives to formulate the cleanest makeup products possible, always offering full transparency of what you’re putting on your skin and how it made its way to you. theBalm’s green packaging initiative uses 100% recyclable paper and tin packaging, proprietary paper closure tabs, and post-consumer recycled material for an eco-conscious beauty product that’s good for you and the environment.

theBalm FAQ

What are theBalm’s bestselling products?

One of the most popular products from theBalm is Mad Lash Black Mascara, which adds visible volume to lashes. Plus, the formula is water-resistant, so it won’t smudge or flake as you go through the day.

Another theBalm makeup all-star is Meet Matt(e) Hughes Liquid Lipstick. A favorite of the LovelySkin staff, this lipstick is long-wearing and provides a matte finish that looks fabulous all day long.

You can browse theBalm customer reviews for more insight into specific theBalm cosmetic products or contact our Customer Care Team for more information or product recommendations.

Is theBalm cruelty-free?

Yes! Each theBalm beauty product you see, know and love is cruelty-free. No product or its ingredients are ever tested on animals, and theBalm cosmetic products are not sold anywhere where animal testing is required by law.

Is theBalm eco-friendly?

If you’re interested in upping your style while reducing your carbon footprint, theBalm has you covered. Look for their products with a blue label at the top that reads “Clean Beauty and Green Packaging.” All products with this label come in packaging designed with eco values in mind. That includes 100% recyclable paper and tin components, proprietary paper closure tabs and packaging made from post-consumer recycled materials.

Where to buy theBalm cosmetics online?

When shopping for theBalm online, we strongly recommend purchasing from authorized retailers like LovelySkin. When you purchase your theBalm cosmetics from authorized retailers, rest assured you are receiving the authentic products you expect, a claim other third-party retailers cannot make.

You can visit the LovelySkin blog to learn everything you need to know about creating the perfect skin care and makeup routine for your healthiest, most gorgeous self!