PHYTO Phytargent Brightening Shampoo
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I have dyed platinum ash blonde hair. Always battling the brassy tones....Not anymore! This shampoo does the trick! One wash and yellow brassy tones gone! Gorgeous silvery ash blonde hair! The shampoo is great! It moisture rich, gentle, no color transfer issues..leaves shiny healthy hair!! I also have a blue color streak in my hair, and this shampoo keeps the blue brilliant and shiny!
The first reviewer misunderstood what this shampoo is intended to do. It will not lighten the hair in any way whatsoever. The purpose of this shampoo is to neutralize the brassy tones that can plague those of us with natural or chemically treated grey, white, or platinum blond hair. The blue/purple dye in the shampoo counteracts the yellowing without actually lightening or changing the base color of the hair. Ive been using this shampoo once a week for years and that is enough to keep my grey hair looking like sterling. The rest of the week I use Klorane with Centuary which is also formulated for gray, white, and platinum blond hair but does not contain any blue/purple dye. There are two easily overcome problems with using a blue/purple corrective shampoo: 1. The shampoo does contain a dye and so you must use a bit of caution so that you dont inadvertently stain any surfaces. 2. If you use the shampoo too often, youll end up with blue tinged hair.
I have natural light blonde hair and bought this shampoo to eliminate my dull color the winter brings to the bottom layer of my hair. I haven't used it very long, but am noticing a reduction in "brassiness!"