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Learn More About Alterna Professional Haircare
Learn More About Alterna Professional Haircare
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    Learn About Alterna Caviar Style Invisible Roller
    Learn About Alterna Caviar Style Invisible Roller
    How to Create an Easy Side Twist with Alterna
    How to Create an Easy Side Twist with Alterna

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Alterna

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Achieve healthy, beautiful hair with Alterna hair products.

Alterna hair care specializes in premium hair products that are free of additives or harsh ingredients. A trailblazer in the world of luxury hair care and styling, Alterna has always been about purity and innovation inspired by skin care science. Since inception, Alterna has provided high-performance products inspired by the science of skin care. With proprietary technology such as Age Control Complex and Plumping Marine Complex, Alterna is dedicated to bring discerning stylists and consumers the best technology in hair care.

No more choosing between natural ingredients and high-performance results. Alterna hair products offer exquisite formulas with clinically proven results. Each product is made with pure, sustainable ingredients like caviar, sea silk, bamboo and kendi oil. What Alterna leaves out of its products is just as important as what they put in. Alterna chooses eco-certified ingredients that are sustainably harvested to maintain the environment. All Alterna hair products are free of sulfates, parabens and synthetic color. Alterna hair care never tests on animals and does not formulate with gluten.


Featured Alterna Reviews

Most Recent Review

10
Feb 01, 2021

Caviaar anti-aging replenishing moisture CC cream for hair

I love the way it feels in my hair. VERY smooth and silky. …

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Alterna CAVIAR Replenishing Moisture Shampoo
4.7 of 5 stars
Based on 19 reviews
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Most Recent Review

10
Feb 15, 2021

Alterna caviar moisture shampoo

Finally a shampoo and conditioner that does what it says it will do. After years of trying shampoo after shampoo, this one has done wonders for my aging hair! I highly recommend this product, so …

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Most Recent Review

10
Feb 15, 2021

Alterna caviar moisturing conditioner

Absolutely the best conditioner for aged or color treated hair out on the market! So happy I decided to try this, I mean, why not, I had tried so many others that didn’t work! A little pricey, but …

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