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Alterna Professional Haircare
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Alterna

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Achieve healthy, beautiful hair with Alterna hair products.

Alterna hair care specializes in premium hair products that are free of additives or harsh ingredients. A trailblazer in the world of luxury hair care and styling, Alterna has always been about purity and innovation inspired by skin care science. Since inception, Alterna has provided high-performance products inspired by the science of skin care. With proprietary technology such as Age Control Complex and Plumping Marine Complex, Alterna is dedicated to bring discerning stylists and consumers the best technology in hair care.

No more choosing between natural ingredients and high-performance results. Alterna hair products offer exquisite formulas with clinically proven results. Each product is made with pure, sustainable ingredients like caviar, sea silk, bamboo and kendi oil. What Alterna leaves out of its products is just as important as what they put in. Alterna chooses eco-certified ingredients that are sustainably harvested to maintain the environment. All Alterna hair products are free of sulfates, parabens and synthetic color. Alterna hair care never tests on animals and does not formulate with gluten.


Featured Alterna Reviews

Jan 31, 2020

The Best!

I always think no matter how happy I am with a product there is something better. My guests get all the products I never finish. This is my 3 rd time purchasing and my new year resolution was to stick with products I like and stop switching! Love what I’d does for my highlighted hair, soft, manageable but not heavy, a definite keeper.

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Jams19

Verified Purchase

Alterna CAVIAR Replenishing Moisture Shampoo
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Nov 07, 2019

Shampoo and conditioner

Caviar shampoo and conditioner are still my go to! I have well water, and my hair always looks and feels great.

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kathygallitz

Verified Purchase

Alterna CAVIAR Replenishing Moisture Conditioner
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Feb 06, 2020

Love alterna caviar

Absolutely love these alterna products. I highly recommend for any hair type. I have fine hair and it’s amazing.

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LovelySkin Customer

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Alterna CAVIAR Clinical Densifying Shampoo
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