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Alterna Professional Haircare
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Alterna

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Achieve healthy, beautiful hair with Alterna hair products.

Alterna hair care specializes in premium hair products that are free of additives or harsh ingredients. A trailblazer in the world of luxury hair care and styling, Alterna has always been about purity and innovation inspired by skin care science. Since inception, Alterna has provided high-performance products inspired by the science of skin care. With proprietary technology such as Age Control Complex and Plumping Marine Complex, Alterna is dedicated to bring discerning stylists and consumers the best technology in hair care.

No more choosing between natural ingredients and high-performance results. Alterna hair products offer exquisite formulas with clinically proven results. Each product is made with pure, sustainable ingredients like caviar, sea silk, bamboo and kendi oil. What Alterna leaves out of its products is just as important as what they put in. Alterna chooses eco-certified ingredients that are sustainably harvested to maintain the environment. All Alterna hair products are free of sulfates, parabens and synthetic color. Alterna hair care never tests on animals and does not formulate with gluten.


Featured Alterna Reviews

Dec 22, 2018

Great hydrating shampoo

This is a great hydrating shampoo that leaves my hair hydrated and tangle free. It lathers well and has a nice fragrance. I use it with the hydrating conditioner and volumizing conditioner both from the caviar line. I recommend it.

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LovelySkin Customer

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Alterna CAVIAR Replenishing Moisture Shampoo
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May 27, 2019

Great conditioner

I usually don’t use conditioner but read the reviews regarding this product. I am now using it several times a week. Leaves my hair so soft but not weighted down. Really like the fact it does not make my hair look flat as other conditioners usually do. Will purchase again!

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PMR

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Alterna CAVIAR Replenishing Moisture Conditioner
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Dec 19, 2018

A little goes a long way

Perfect for adding moisture and body to my dry, thinning wavy hair.

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NicoleLynn

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Alterna CAVIAR Anti-Aging Replenishing Moisture CC Cream for Hair
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