High-performance Alterna hair products take your clean hair routine to the next level

No more choosing between natural ingredients and high-performance results. Inspired by the Science of Skin Care For Hair, Alterna hair products offer exquisite formulas made with eco-certified ingredients for clinically proven results you can feel good about. Each Alterna product is made with pure, sustainably harvested ingredients like caviar, sea silk, bamboo and kendi oil. All formulations are made free of sulfates, parabens and synthetic color. Alterna hair care never tests on animals and does not formulate with gluten. For 100% vegan formulas, you’ll love the My Hair My Canvas Collection.

Shop Alterna shampoo, conditioner, hair styling products, hair serums and treatment products at LovelySkin today to experience the difference clean and effective hair products can make in the look and feel of your strands. Learn more about these and other bestselling Alterna products through our Alterna customer reviews!

About Alterna hair care

Alterna hair care specializes in premium hair products free of additives or harsh ingredients. A trailblazer in the world of luxury hair care and styling since 1997, Alterna has always been about purity and innovation inspired by skin care science.

With proprietary technology such as Age Control Complex and Plumping Marine Complex, Alterna is dedicated to bringing industry professionals and dedicated hair care consumers the best hair care technology and product formulas made with only natural, eco-certified ingredients and always sulfate-free and paraben-free. All Alterna hair care products are also cruelty-free.

Alterna hair care product FAQ

1. Is Alterna hair care cruelty-free?

Yes, Alterna hair care is proud to be a cruelty-free hair care brand.

2. What is Alterna Caviar?

The Alterna CAVIAR Collection is a line of breakthrough anti-aging hair care products formulated with caviar and Alterna’s Age-Control Complex. Rich in omega-3 fatty acids and other anti-aging properties like vitamin C and cytokines, these caviar-infused hair care products help replenish lipid layers to improve moisture retention, elasticity, and overall hair health. The Alterna CAVIAR collection includes anti-aging shampoos, conditioners, hair styling products and treatment options.

3. Where can I buy Alterna hair products?

Alterna hair products can be purchased through authorized retailers like LovelySkin. As an authorized retailer, we source our products directly from the manufacturer for a 100% authenticity guarantee. For more product sourcing information or help choosing the right Alterna hair care products for your unique needs, please contact our knowledgeable Customer Care Team.

Shop Alterna hair care at LovelySkin today! Interested in learning more about proper hair care? Visit the LovelySkin Blog for expert insight and watch LovelySkin videos for styling tips, like how to get humidity-proof hair with Alterna, how to create voluminous hair with Alterna and more!