Inspired by Korean skin care, AS OF TODAY delivers clean, cruelty-free formulas powered by R-Peptide to reverse signs of stress-aging and promote confidence.

AS OF TODAY is a clean skin care brand encouraging individuals to be a better version of themselves every single day. Each formula features R-Peptide, a naturally-derived neuro-calming peptide that reactivates skin barriers and reverses signs of stress-aging. This innovative ingredient helps normalize the skin cell network and fight skin stress, delivering visible benefits in as little as a few weeks, including reduced wrinkles, smoother skin, increased hydration, a stronger skin barrier and a healthier, brighter complexion.

With clinically proven formulas made with high-quality ingredients from Paris, AS OF TODAY products are created without parabens, phthalates, sulfates, retinol, plastic or microbeads. The mission is to promote self-love and self-care with affordable products that provide visible results.

The brand was founded in 2022 by Sarah Choi, a graduate of the University of Southern California and the Fashion Institute of Design & Merchandising (FIDM) in California. Born in Seoul, South Korea, Sarah moved to Southern California at age fourteen. After an impressive career in beauty product development and fashion, she returned to FIDM in 2019 to pursue an Advanced Study in Beauty Marketing & Product Development.

The best AS OF TODAY products for newcomers

The heart of the AS OF TODAY line is R-Peptide, a naturally-derived neuro-calming peptide. This innovative ingredient works to normalize the skin cell network and reactivate compromised skin barriers. By fighting skin stress at the source, R-Peptide delivers visible improvements in wrinkles, hydration, and luminosity in as little as a few weeks, promoting a healthier and more resilient complexion.

• R-Peptide Enzyme Cleanser: This mild cleanser is the first step in the AS OF TODAY routine, designed to provide deep cleaning and exfoliation benefits without any dryness. The cream-to-foam texture leaves skin hydrated and refreshed.
• R-Peptide Toner Pads: Pre-moistened cotton toner pads used after cleansing to help balance the skin's natural pH without causing excess dryness, preparing skin for the next steps in your routine.
• R-Peptide Ampoule: Highly concentrated at 1% R-Peptide, this formula repairs the appearance of wrinkles and promotes a youthful overall appearance while delivering a glowing effect for rejuvenated, brightened skin.
• R-Peptide Renewing Masks: These anti-aging masks help reduce the appearance of wrinkles when used after the Ampoule formula, rejuvenating skin for a healthy, radiant glow.

Where to buy AS OF TODAY

You'll receive free samples and fast U.S. shipping when you shop AS OF TODAY at LovelySkin. If you have questions about which products are right for you, our award-winning Customer Care Team is always happy to help.