Living Proof combines MIT-born science and patented technology to solve the toughest hair challenges at the root.

Living Proof is a science-driven hair care brand founded in 2005 by a team of MIT biotech scientists, led by renowned inventor Dr. Bob Langer, alongside a group of celebrated hair stylists. Rather than mask everyday hair problems, this Cambridge-based company set out to study the structure of hair and engineer solutions at the molecular level. What sets Living Proof apart is a portfolio of patented, silicone-free technologies, including the Healthy Hair Molecule that shields strands from humidity and the Thickening Molecule that helps fine hair look and feel fuller.

The science behind Living Proof is rooted in the same discovery-based philosophy that made Dr. Langer one of the most prolific inventors in medicine. By applying biotech research to real-world beauty challenges, the brand has developed more than 120 global patents and earned over 200 industry awards. The result is a collection of shampoos, conditioners, treatments and styling products that work together to promote healthier-looking, more manageable hair. Every Living Proof formula is silicone-free and cruelty free, with many options that are also sulfate-free and vegan.

For more info, check out our Living Proof launch blog and our Living Proof unboxing video.

The best Living Proof products for newcomers

• Living Proof Perfect hair Day (PhD) Dry Shampoo: A brand bestseller powered by a triple-action cleansing technology, this dry shampoo actually cleans hair by absorbing oil, sweat and odor while adding body and a fresh, time-release scent. Silicone-free, paraben-free, phthalate-free and cruelty free. Ideal for extending the time between washes.
• Living Proof No Frizz Shampoo: A silicone-free, sulfate-free and vegan cleanser formulated with frizz-fighting ingredients that leave hair looking noticeably smoother after just one wash. Recommended for frizz-prone or naturally curly hair types.
• Living Proof Full Shampoo: A weightless volumizing shampoo that helps fine, thin or flat hair look and feel fuller and thicker without heavy buildup. A great first step for anyone seeking lasting body and lift.

Where to buy Living Proof

You'll receive free samples and fast U.S. shipping when you shop Living Proof at LovelySkin. If you have questions about which Living Proof products are right for your hair type or concerns, our award-winning Customer Care Team is always happy to help.