Same great formula now with 100% Post Consumer Recycled (PCR) packaging. This sulfate-free shampoo is so gentle and moisturizing that it can be used as a Pureology shampoo for color-treated hair and a shampoo for dry hair.
The thirst-quenching, sulfate-free formulas of Hydrate provide superior replenishment, touchable softness and extraordinary color protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalize dry hair and enhance color radiance, while jojoba, green tea and sage condition. Multi-weight proteins of soy, oat and wheat help strengthen, rebuild and repair, and Pureology's exclusive AntiFade Complex® protects color vibrancy, and a final touch of our signature aromatherapy blend of ylang ylang, bergamot and patchouli scents the collection.
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Verified Purchase
Searching for moisturing shampoo and conditioner. Found it! Hydrate's Mild mint fragrance is pleasant and great for summer.
LovelySkin Customer
Verified Purchase
My hair stylist recommended this shampoo and conditioner brand after I started coloring my hair again. I have not looked back since! It’s the best- the smell, the texture of my hair, the maintenance of my color & hair health. I take a travel size with me now as well. Very pleased with my purchase!
ALaurel
Verified Purchase
I always buy these small sizes for trips. I love Pureology shampoo and conditioner. Every time I try something else my hair dries out. I have been using this brand for years and love it.
Andreaj421
Although this is very expensive, you don't need as much as any other shampoo I have ever used. Also I like the scent. I have had less breakage. Last thing I like, is that I have a very sensitive scalp that gets dandruff or seb. derm or bumps from most shampoos or hair products. This so far hasn't given any bad side effects and no itching. I very much would suggest trying this in the smaller size if you are on the fence.
LovelySkin Customer
Verified Purchase
Was looking for shampoos for wavy hair and this was not it. Ended up returning. It wasn't terrible but wasn't nearly as moisturizing as I'd expected.
ShabSkin
Verified Purchase
I wanted to try this shampoo due to the hype. However, it is just alright for my wavy hair. I feel like it did provide excellent hydration but I love volume and it did make my hair a little flat.
TStaller
Verified Purchase
I used this once and I'm not sure I can bring myself to try it again to even note what benefits it may offer due to the scent. It's very hippie essential oil esk. I realize for some this may be a selling point but not for this girl.
Suey
Verified Purchase
This is a must when you travel. Don't forget to pack it where ever you go!
LovelySkin Customer
Verified Purchase
This Shampoo is so hydrating for my hair, especially during the winter months.
LovelySkin Customer
Verified Purchase
This is a great moisturizing shampoo I'm glad they have it in the travel sizes.
LovelySkin Customer
Verified Purchase
I currently use the Alterna Caviar shampoo. I bought this one in the travel size for a trip and I like how much this lathers and how my hair felt after washing. I will consider purchasing the bigger size!!
LovelySkin Customer
Verified Purchase
My hair is color treated and dry. This shampoo seemed to moisturize it really well.
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