For hair that needs extra special love and attention in the hydration department, this intensely moisturizing Pureology shampoo nourishes strands and prevents breakage. A top collection for color-treated hair, this nourishing formula penetrates the hair shaft to leave hair soft and luscious.
Pureology Hydrate Shampoo quenches thirsty hair and provides superior replenishment, touchable softness and extraordinary color protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates and revitalizes dry hair, while enhancing color radiance with jojoba, green tea and sage. Soy, oat and wheat proteins help strengthen, rebuild and repair and Pureology's exclusive AntiFade Complex protects color vibrancy.
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Plumb
Verified Purchase
I am in love with this shampoo it works awesome and smells amazing I would defiantly recommend this to my family and friends.
LovelySkin Customer
Verified Purchase
This fabulous shampoo thoroughly cleans my hair without drying it out. My hair is left very manageable and shiny!
LovelySkin Customer
Verified Purchase
a nice smelling luxurious feel to this shampoo and hair feels soft
LovelySkin Customer
Verified Purchase
I liked it but I didn’t love it. Smells is nice and almost minty and it was fine overall but feel like for the price it could be better
Kleofus
Verified Purchase
This is the most hydrating shampoo and I will sometimes try others, but I always come back to it. The scent is wonderful and my hair feels soft after each wash. I have curly, frizzy hair and it helps keep it smooth. Can’t live without it!
jeniB
Verified Purchase
I have super thin hair and this shampoo and conditioner is the only combo that works for me. My hair blows out, beautifully without being weighed down.
Iezzi
Verified Purchase
I am 58 , in sales and have been getting my hair colored for years. My decades long hair dresser is blown away how good my hair looks now that I am using this shampoo. Thanks
LovelySkin Customer
Verified Purchase
Will continue to repurchase this. Does what it says
LovelySkin Customer
Verified Purchase
I would give 5 stars but bottle is very hard to open. Love it!
LovelySkin Customer
Verified Purchase
Our family has been using this hydrating shampoo for years. I love the sweet smell, and how it leaves my hair, shiny and hydrated. It does not weigh down the hair to make it limp.
LovelySkin Customer
Verified Purchase
Love this shampoo. It makes my course hair so soft and smooth and the smell is wonderful! I would definitely order again!
Rae
Verified Purchase
I’m giving this 4 stars because it seems a bit too heavy for my hair type and tends to weigh it down. My hair is on the oilier side so I probably should have chosen a different version from Purology.
LovelySkin Customer
Verified Purchase
This shampoo is fantastic! I am a 2-3 times a week hair washer and this keeps my hair nice and hydrated but not oily at all. Love the smell, too.
MissTina
Verified Purchase
Started out great but then it just stopped doing anything for my hair. Let my hair very oily at the scalp and then very dry hair. Disappointed thought I had finally find a good hair product. Now back to looking
LovelySkin Customer
Verified Purchase
I used to love Pureology and haven’t used it in a few years. I have been using other hair products. I was excited for the scent of Pureology again, but after a week my skin started reacting. Breakouts on my neck shoulders and chest. I’ve heard that Pureology reformulated, so my guess is that’s the reason for my skin reaction. So upset!
Caramattie2
Verified Purchase
I have been using Pureology Hydrate for years and would not think of changing brands. It keeps my chemically dyed hair in good shape, and it smells good too! I also use the conditioner.
Shaddad
Verified Purchase
I’ve been using Pureology since I discovered Brazilian Blowouts, which has been a few years now. Pureology keeps my hair soft and silky and I won’t use anything else because it’s the best!
EK
Verified Purchase
Great for every day use. Doesn't dry my hair out and smells amazing. If I could only use one shampoo this one would be it.
LovelySkin Customer
Verified Purchase
I’ve been using this shampoo for years and it is the best color safe shampoo I’ve used. Now and then I try something new just for a change but always come back to this one. Great lather and wonderful scent. Nothing compares to Pureology shampoos.
Chetti
Verified Purchase
Love Pureology products and this shampoo works great. Leaves my hair silky and shiny. I use it with the Pureology conditioner. Great combo. Pricey, but worth it.
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