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Having the right makeup look for the occasion can help you face the day feeling prepared and confident. Whether you’re booking a professional makeup session before a big event or studying video tutorials to DIY your look at home, it can help to know what to ask for (or search for) to get the look you have in mind. We’re here to break down some of the latest beauty terminology—such as full glam vs. soft glam makeup—and help you create your desired look with products from Laura Mercier, a new addition to LovelySkin.
Full glam makeup is for special occasions that demand a bold look, whether that be a red-carpet event, a black-tie gala or even an on-stage performance where your features need to translate to rows back in the audience. Subtlety is not the goal when it comes to full glam makeup looks—it’s all about turning heads and achieving the maximum impact with every one of your features, from skin to eyes and lips.
When it comes to skin, a full glam makeup look starts with full coverage foundation and layers on makeup techniques that bring dimension and drama to your face, such as contouring and highlighting.
To channel the full glam look for lips, you might reach for a lip liner and matte lipstick in a deep or bright shade.
For eyes, false eyelashes or eyelash extensions are a full glam requirement, along with eyeliner, mascara and eye shadow in a shimmery, deep or bold shade for maximum drama.
Soft glam makeup is a term that MUAs have coined to describe a full face of makeup that is more natural in look and style. It’s a step up from the barely there look of no-makeup makeup but not as intense as the glitzy boldness of a full glam makeup look.
A soft glam makeup look is all about natural-looking coverage for your skin, whether that be from a tinted moisturizer or a concealer and foundation that blur imperfections. Soft glam eye makeup might lean toward softer neutrals, such as taupes, browns and grays, versus the deep black and jewel tones you might choose for a full glam makeup look. For lips, a soft glam look relies on colors that complement your skin tone—think rosy pinks, soft peaches, rich browns and beiges.
Whether you’re looking for a full glam makeup look or something more natural, Laura Mercier offers products that are versatile enough to help you achieve a flawless final result.
French-born makeup artist Laura Mercier founded her namesake brand in 1996 with the goal to create makeup products that enhance natural beauty. Makeup artists and at-home users alike have since become fans of the line, which features an array of products for skin, lips, eyes and cheeks. Here are a few Laura Mercier bestsellers to consider adding to your makeup kit, whether for everyday wear or to amp up the drama for a special occasion.
Promising smooth application, a breathable feel and fifteen hours of hydration, this lightweight liquid foundation is the perfect base for any makeup look you could want to create. It contains light-reflecting powders that help camouflage skin imperfections and create a radiant finish. You can apply it with a makeup sponge or your fingers, starting where you need the most coverage and blending out from there.
If you’ve been known to scroll #makeuptok posts on TikTok, chances are you’ve seen makeup pros and amateurs alike raving about this concealer. It’s earned cult-favorite status for its cake-free coverage and buildable formula that expertly disguises dark undereye circles and other skin imperfections. If you’re after a full glam look, you can use this concealer in one shade darker than your natural skin tone for contouring and one shade lighter for highlighting.
Offering light coverage, this tinted moisturizer is ready to serve as the first step of your next soft glam makeup look. It provides broad-spectrum SPF 30 with a quartet of chemical blockers (avobenzone, octinoxate, octocrylene and oxybenzone) as well as antioxidant protection thanks to vitamins C and E. With a hydrating complex that includes shea butter and macadamia oil, this moisturizer dries to a natural-looking dewy finish.
A translucent setting powder is an essential product in any makeup look. This finely milled, feather-light loose setting powder helps reduce shine and sets your makeup for sixteen hours of wear. In addition to the original formula, this loose powder also comes in two other variations. Light Catcher provides a luminous finish that works well for highlighting cheekbones for a full-glam makeup look, while Ultra-Blur contains silica powders and amino acids to help blur the look of fine lines and large pores.
Laura Mercier’s Caviar Collection features a lineup of cream eye shadows in twist-up stick formulations that come in original and matte finishes. These easy-to-apply shadows can be used with a light touch for daily wear and a heavier application for a full glam makeup look. You can also choose the hue that will align with the look you’re going for.
For pumped-up glamour, matte shades such as Midnight Blue (a deep, starry-sky navy) and Dusk (purple-y plum) really deliver.
For a light and breezy everyday look, choose colors that align with your skin tone, whether that be Cocoa, Moonlight or Copper. The Bed of Roses collection also features six garden-inspired shades—think warm pinks, icy mauves and sweet corals.
With the concentrated pigment of a lip color and the shimmery shine of a gloss, Laura Mercier’s Lip Glacé works well for natural or full glam looks—it all depends on the color that you choose.
Bold hues such as A La Fraise (bright tomato red) or Berry Bliss (a vibrant violet) are must-haves for your full glam makeup toolkit.
Neutrals such as Creme Caramel, Melted Sugar and Praline are ideal for more subtle glossy shine.
If you’re after a sheer wash of color, you’ll want to go with the Laura Mercier Petal Soft Lipstick Crayon instead. These matte-finish lip colors feature a crayon-like applicator that nourishes lips with mango butter and raspberry seed oil while providing a softer look.
Blush is a must-have for any makeup look, and this buildable cheek color can go from sheer to intense with a heavier-handed application. The formula was designed to work just as well on bare skin as it does atop layers of foundation and setting powder. Choose from matte shades (Rose, Chai, Strawberry and Bellini) or shimmery shades (Sangria, Fresco, Peach and Passionfruit).
For all the effort a full-glam makeup look requires, you’ll want to prep your skin for the longest-lasting wear—especially if you’re getting glam for a special event that could last all day or night. Laura Mercier’s signature makeup primers help create a smooth canvas for makeup application and come in three different formulas. The Illuminating primer contains pearlescent pigment for added radiance, the Hydrating primer boosts moisture with glycerin and mineral water and the Blurring primer helps control oil production to reduce shine.
Now that you’ve got your soft glam and full glam makeup looks down, you can check out our tips on how to achieve a no-makeup makeup look on the LovelySkin Blog.
Aaron serves as Editor at LovelySkin. Since graduating from the University of Nebraska at Omaha in 2016 with degrees in Creative Writing and English, he has immersed himself in the beauty industry. When he’s not writing about the latest beauty trends, he spends time cuddling his dogs, scouring antique stores, playing tennis and hiking.
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