Achieve healthy, beautiful hair with Alterna hair products.
Alterna hair care specializes in premium hair products that are free of additives or harsh ingredients. A trailblazer in the world of luxury hair care and styling, Alterna has always been about purity and innovation inspired by skin care science. Since inception, Alterna has provided high-performance products inspired by the science of skin care. With proprietary technology such as Age Control Complex and Plumping Marine Complex, Alterna is dedicated to bring discerning stylists and consumers the best technology in hair care.
No more choosing between natural ingredients and high-performance results. Alterna hair products offer exquisite formulas with clinically proven results. Each product is made with pure, sustainable ingredients like caviar, sea silk, bamboo and kendi oil. What Alterna leaves out of its products is just as important as what they put in. Alterna chooses eco-certified ingredients that are sustainably harvested to maintain the environment. All Alterna hair products are free of sulfates, parabens and synthetic color. Alterna hair care never tests on animals and does not formulate with gluten.
I love this shampoo. Cleans well without stripping my color and without drying out my hair. I've been using it for several years now. Occasionally I will try something new, but always come back to this one. Worth every penny!