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This deep purple shampoo is ideal for those with platinum blonde, white or silver hair. Enriched with magnesium and anti-yellowing agents, this L'Oreal shampoo formula eliminates warm, brassy tones to tone and prolong the appearance of color-treated hair.
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Candi
Verified Purchase
Just after one shampoo I saw and felt the difference. This shampoo made my silver hair shiny and vey soft. It also helped tame frizzies. I am very impressed with this product.
MPT
Verified Purchase
As a newly silver (thanks Covid) girl, I wanted to love this but I didn't see a noticeable decrease in brassiness and I felt like I had to really deeply condition after use.
LovelySkin Customer
Verified Purchase
Makes my hair feel very nice!!!
Melody
Verified Purchase
Leaves hair shiny and soft!
LovelySkin Customer
Verified Purchase
I love this shampoo for my blond hair…it makes the highlights pop and tones down brassiness. On days I need to have a good hair day, this is the shampoo pump I go for in the shower. It smells great, too, and a lot of purple shampoos have a fragrance I don’t care for. I am a big fan in general of L’Oréal professional products and am thrilled I can purchase them through my favorite online retailer!
LovelySkin Customer
Verified Purchase
Absolutely love the tone of color I get from this shampoo. It’s also not as harsh as others and a little goes a long way. My stylist complimented me on the color on my last visit and now they are starting to carry the brand as well. Great product, highly recommend.
Isolde
Verified Purchase
I have tried several "blue" shampoos for my silver locks, including Aveda and Clairol--but this is by far the best. Leaves my hair shiny and thoroughly clean. I use it every other day with a light conditioner.
LovelySkin Customer
Verified Purchase
I really like this shampoo. I have salt and pepper hair and it really does make the white hair silvery. It has a nice fragrance as well.
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