This deep purple shampoo is ideal for those with platinum blonde, white or silver hair. Enriched with magnesium and anti-yellowing agents, this L'Oreal shampoo formula eliminates warm, brassy tones to tone and prolong the appearance of color-treated hair.
Free U.S. Shipping. Period. View Our Shipping Policy
Return Policy: View Our Return Policy
Availability: This product is no longer available.
Filtered by: Clear Filters
11 Reviews
mrg60
Verified Purchase
I have been transitioning to gray for about 10 months and have used various purple shampoos. I haven't noticed that this particular product makes a big difference in the tone of my gray hair. I am neutral about its effectiveness at this point.
1 person found this helpful
lina
Verified Purchase
I’m a blonde and been using this for over a year now. Not everyday but every other wash to maintain highlights free of green and avoid toners in between appointments.
0 people found this helpful
LovelySkin Customer
Verified Purchase
This is the second time I have ordered this product. It does take the yellow out of my grey hair. I use it approximately once a month. Word of caution - if you leave it on too long, your hair takes on a purple hue.
0 people found this helpful
Candi
Verified Purchase
Just after one shampoo I saw and felt the difference. This shampoo made my silver hair shiny and vey soft. It also helped tame frizzies. I am very impressed with this product.
0 people found this helpful
MPT
Verified Purchase
As a newly silver (thanks Covid) girl, I wanted to love this but I didn't see a noticeable decrease in brassiness and I felt like I had to really deeply condition after use.
1 person found this helpful
LovelySkin Customer
Verified Purchase
Makes my hair feel very nice!!!
0 people found this helpful
Melody
Verified Purchase
Leaves hair shiny and soft!
0 people found this helpful
LovelySkin Customer
Verified Purchase
I love this shampoo for my blond hair…it makes the highlights pop and tones down brassiness. On days I need to have a good hair day, this is the shampoo pump I go for in the shower. It smells great, too, and a lot of purple shampoos have a fragrance I don’t care for. I am a big fan in general of L’Oréal professional products and am thrilled I can purchase them through my favorite online retailer!
0 people found this helpful
LovelySkin Customer
Verified Purchase
Absolutely love the tone of color I get from this shampoo. It’s also not as harsh as others and a little goes a long way. My stylist complimented me on the color on my last visit and now they are starting to carry the brand as well. Great product, highly recommend.
0 people found this helpful
Isolde
Verified Purchase
I have tried several "blue" shampoos for my silver locks, including Aveda and Clairol--but this is by far the best. Leaves my hair shiny and thoroughly clean. I use it every other day with a light conditioner.
3 people found this helpful
LovelySkin Customer
Verified Purchase
I really like this shampoo. I have salt and pepper hair and it really does make the white hair silvery. It has a nice fragrance as well.
1 person found this helpful
20% Off Most Brands During Our Spring Renewal Sale + Free $12 SkinCeuticals Gift! 
