Koh Gen Do makeup and skin care products improve the health of your complexion.

Koh Gen Do makeup and skin care products combine traditional Japanese practices with innovative formulations to promote a luminous, healthy complexion. From the iconic red tube of Koh Gen Do’s Maifanshi Moisture Foundation to its skin-loving Cleansing Water and more, these products are trusted by professional makeup artists to leave skin fresh, dewy and glowing!

The Start of Koh Gen Do

In 1986, an actress concerned about her over-stressed skin from long hours of heavy makeup and lights, envisioned a line without harsh chemicals that would nourish and restore her skin to its most healthy state.

Evolving from skincare to include makeup happened naturally as the understanding came that not only are healthy ingredients necessary for skincare, but also for makeup. In 1989, with High Definition lens being used for filming in Japan and the close up shots revealing the skin like never before, Koh Gen Do's mineral line of Moisture Foundation and Powders were created.

The desire for beautiful skin is not only a concern for actors, but for anyone that wants to celebrate and enjoy their skin at its most healthy state. Koh Gen Do continues its quest for the 'natural beauty of skin' from a holistic approach that brings balance and harmony. Using natural ingredients, Koh Gen Do makeup and skin care products nourish your complexion to deliver a healthy, radiant glow.

Koh Gen Do's Promise

From the beginning, Koh Gen Do has continued the commitment to the following based on the philosophy that 'radiant beauty begins with healthy skin.'

Koh Gen Do does not use artificial fragrances, synthetic pigments, or petroleum-based mineral oil, and endeavors to create products based on natural ingredients.

Koh Gen Do is against animal testing for the development of cosmetics, instead employing the In Vitro safety testing method. Products are developed using mainly plant ingredients whose safety has already been determined.