Some hair care brands start in a salon. This one started in a lab at MIT.

Living Proof was built by a team of scientists and hair care experts who approached hair scientifically, and the results have made it one of the most recognized names in professional hair care. The brand also caught the attention of Jennifer Aniston, who joined Living Proof as a co-owner and spokesperson in 2012, helping bring its science-driven approach to an even wider audience. The brand now holds more than 120 global patents and over 200 industry awards across a lineup of just 44 products, which tells you something about how much testing goes into each launch.

We are excited to share that the full Living Proof collection has arrived at LovelySkin. Before you get shopping, we’ll break down the technology behind the formulas, plus the products worth starting with based on your biggest hair concern.

The technology behind the formulas

Living Proof calls its science-based formulation approach HairTech, and each collection is built around a specific proprietary technology rather than a single trending ingredient. A few of the standouts:

• Thickening molecule. Deposits microscopic thickening dots between strands so hair looks and feels fuller. You will find it in the Full collection.
• Volumizing and texturizing molecules. Increases the space between individual hair fibers for volume and texture without weighing hair down.
• 3D fortifying technology. A patent-pending technology that builds a three-dimensional network within the hair fiber to help rebuild structure and resist damage. This one powers the Triple Bond Complex.
• Smart barrier HairTech. A biomimetic blend of hair-essential lipids that works with hair's natural structure to replenish the moisture barrier.
• Proprietary smoothing technology. Weightlessly shields each strand from humidity and other environmental factors to prevent frizz.

"What drew us to Living Proof is the same thing that drew us to the medical-grade skin care lines we have carried for decades. These are formulas built on real research, with patents and testing behind the claims. That is a rare thing in hair care, and it is exactly the standard our customers expect from us," shares Dr. Joel Schlessinger, board-certified dermatologist and founder of LovelySkin.com

Where to start, by concern

If your hair falls flat

The Full collection is designed for fine, thin or limp hair that needs more body and volume. Start with Living Proof Full Shampoo and Full Conditioner, then reach for Living Proof Full Dry Volume & Texture Spray on dry hair to instantly revive volume and texture. It also provides heat protection up to 410°F, making it a useful styling step before reaching for a hot tool.

Looking for more volume or shopping for fine hair products? These formulas can easily be incorporated into your existing routine.

For frizzy, unruly hair

The No Frizz collection uses proprietary smoothing technology to help protect strands from humidity and keep frizz under control. Living Proof No Frizz Smooth Styling Cream is a great place to start, and it can be used before blow-drying or air-drying to help smooth and tame the hair. Explore more frizzy hair solutions to build out your routine.

For dry, damaged or weakened hair

If your hair has been weakened by heat styling, chemical treatments or other types of damage, Living Proof Triple Bond Complex is a treatment to know. Its patent-pending 3D fortifying technology helps strengthen the hair fiber and improve resistance to future damage. 

Pair it with Living Proof Moisture Rescue Mask, formulated with smart barrier HairTech to replenish moisture and condition dry, thirsty hair.

For more options, explore our damage and split ends collection.

For extending time between washes

When you want to refresh your hair between wash days, Living Proof Perfect Hair Day Dry Shampoo absorbs oil, sweat and odor while delivering a time-release scent. The brand reports selling one dry shampoo every ten seconds based on 2025 global sales. For an even more thorough refresh, Living Proof Perfect Hair Day Advanced Clean Dry Shampoo is formulated to cleanse and care for hair like a rinse-out shampoo without leaving visible or textured residue.

New for between-wash days, Living Proof Perfect Hair Day Style Refresh Mist uses a blend of amino acids, polypeptides and hydrating actives to help reset the hydrogen bonds that hold your hair's shape. In other words, it helps you refresh and restyle your hair without starting your routine from scratch.

For product buildup, excess oil and hard water residue

Living Proof Clarifying Detox Shampoo is a cream-to-lather formula that removes product and pollution buildup, excess oil and heavy metals left behind by hard water. In laboratory testing compared to baseline, it removed 97% of product buildup, 95% of sebum and pollution and 65% of copper in a single wash. It also helps reset the hair so treatments and color can perform as intended.

For scalp buildup, flaking or thinning hair

A healthy-looking scalp is an important part of a healthy-looking hair routine, which is why Living Proof developed a dedicated Scalp Care collection. Living Proof Scalp Care Exfoliator is a skin care-inspired pre-shampoo treatment that helps lift flaking and buildup before shampooing, while Living Proof Scalp Care Density Serum targets the scalp to support fuller-looking hair over time. Explore our scalp care collection to find the right products for your concerns.

Styling that holds up

Living Proof Style Lab Flex Hairspray delivers flexible, touchable medium hold on damp or dry hair, and it stays brushable and reworkable instead of locking your style in place. It also offers heat protection up to 410°F. 

For a mirror-like finish, Living Proof Perfect Hair Day High-Shine Gloss uses light-enhancing technology, a blend of high-gloss emollient and optical brightener that creates more visible light on the hair surface.

"Patients ask me about hair almost as often as they ask about skin, and the two are more connected than people realize. A well-formulated scalp treatment or a gentle clarifying shampoo can change how someone's hair looks far more than another styling product will. Living Proof gives us genuinely science-backed options to recommend," explains Dr. Daniel Schlessinger, board-certified dermatologist and Medical Director at LovelySkin.com

Shop the collection

The Living Proof lineup is available now at LovelySkin, with free U.S. shipping, free samples with every order and rewards points on every purchase.

Shop Living Proof or browse all of our new hair care arrivals to see what else just landed. For more routine-building guidance, visit the LovelySkin hair care blog.