MARA Beauty simplifies clean skin care with science-backed, algae-powered formulas that deliver a visible glow in three steps or less.

MARA Beauty is a California-based skin care brand founded in 2018 by former beauty editor and TV host Allison McNamara, who set out to pair marine botanicals with clinically proven actives. Inspired by her upbringing on the Southern California coast and a trip overlooking the Sea of Marmara, she built the line around a proprietary algae blend that appears in every formula. The name itself nods to the ocean, combining the last letters of her surname with the Gaelic word for "sea." What sets MARA apart is its focus on efficacy in as few steps as possible, balancing high-performance actives like retinol and vitamin C with skin-barrier-supporting superfoods so even sensitive skin can benefit.

The science behind MARA centers on a clinically tested blend of brown algae and plankton, wild-collected and hand-harvested from the coasts of Ireland and France to help protect marine ecosystems. This marine complex is shown to smooth the look of wrinkles, support firmness and elasticity and flood skin with hydration, while nutrient-rich superfood oils such as moringa, bilberry, baobab and Kalahari melon deliver antioxidants and vitamins for a healthier-looking glow. The result is a curated range of cleansers, face oils, serums, essences, a body oil and a lip balm. Every MARA formula is vegan, cruelty free, reef-safe and free of parabens, sulfates, PEGs, GMO ingredients, added color and synthetic fragrances.

The best MARA Beauty products for newcomers

• MARA Universal Face Oil: The brand's original hero and an award-winning bestseller, this daily face oil blends the proprietary algae complex with moringa and superfood oils to deeply hydrate, boost radiance and soften the look of fine lines. Suitable for all skin types.
• MARA Algae Enzyme Cleansing Oil: An award-winning, bestselling cleansing oil that melts away long-wear makeup and SPF in a single step while gentle fruit enzymes smooth texture and brighten dullness. A multitasking first step for all skin types.
• MARA Pearl Peptide Glaze Hydrating Facial Essence: A cult-favorite 3-in-1 essence, toner and serum powered by pearl powder, algae, beta-glucan and vegan collagen peptides to deeply hydrate, calm the look of redness and support the skin barrier. An easy way to prep skin before treatment.
• MARA Sea Sculpt Body Oil: A bestselling firming and smoothing body oil that wraps skin in the same algae and superfood nourishment as MARA's facial formulas, leaving the body looking firmer and more radiant.

Where to buy MARA Beauty

You'll receive free samples and fast U.S. shipping when you shop MARA Beauty at LovelySkin. If you have questions about which MARA Beauty products are right for your skin type or concerns, our award-winning Customer Care Team is always happy to help.