VIRTUE hair care products deeply repair damage to promote stronger, healthier-looking hair.
VIRTUE is committed to helping you achieve the best hair scientifically possible. Each formula is powered by a breakthrough human protein called Alpha Keratin 60ku® that fills in areas of damage. From shampoos and hair oils to exfoliating scalp treatments, each VIRTUE hair care product works to rapidly change the health, quality and appearance of strands. VIRTUE products are free of sulfates, phthalates, parabens, gluten, synthetic colors and dyes.
Rebuild and restore weak, damaged hair with VIRTUE.
Founded by Dr. Luke Barnett, a retired US Army Colonel, VIRTUE hair care was born after a team of bio scientists found that a human protein used to heal battlefield wounds would also work on damaged hair. Termed Alpha Keratin 60ku™, this transformative ingredient is ethically extracted from human hair, so our bodies recognize it and use it where it does the most good.
This protein, which makes up 90% of hair, skin and nails, binds directly to areas of damage and repairs them, resulting in shinier, stronger hair. Clinical results show Alpha Keratin 60ku® does the following:
Reduces frizz up to 67%
Offers 95% split end reparation
Volumizes each hair strand by 22%
Increases color vibrancy by 138%
At LovelySkin, we only sell products that are 100% authorized and certified by the brands we carry, including VIRTUE. For more information about these and other LovelySkin products, please contact our customer care department or call 402-697-1100.
What are VIRTUE products for?
A: While ideal for all hair types and textures, VIRTUE products are formulated specifically to repair hair damaged from color treatments, styling heat and more.
What is Alpha Keratin 60ku® and where is it derived from?
A: VIRTUE products are powered by Alpha Keratin 60ku®. The first of its kind, this extraordinary, multi-patented protein is virtually identical to the keratin that makes up nearly 90% of our hair, skin, and nails. Because it's used in it's whole form and undiluted with other ingredients, it is accepted by the body as its own, improving the health and appearance of hair, strand by strand.
How is VIRTUE's Alpha Keratin 60ku® different from other brands?
A: The Alpha Keratin 60ku® is pure keratin in its native, original form, making easier to be recognized and accepted by the body as its own. Other hydrolyzed keratins are fractured and diluted with other ingredients, so their functionality and efficacy is compromised.
What are the bestselling VIRTUE hair products?
A: The VIRTUE Recovery Shampoo is a bestselling sulfate-free shampoo that, after just five uses, repairs damage from heat, color treatments and styling. Additionally, the VIRTUE Restorative Treatment Mask is a powerful, moisturizing treatment that repairs and seals broken and split ends with Alpha Keratin 60ku®.
Is VIRTUE shampoo sulfate-free?
A: Yes. All VIRTUE hair care products are sulfate-free.
How do you use VIRTUE Healing Oil?
A: The VIRTUE Healing Oil repairs hair of all types while promoting softness. In addition to the ultra reparative Alpha Keratin 60ku®, this oil is infused with potent antioxidants and healing oils that protect hair color from environmental factors. To use, shake the bottle to activate its key ingredients. Pump a few drops into your hands and apply to damp or dry hair as desired.