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VIRTUE Full Shampoo

 
$30.80
$44.00 30% Off
Highlights
  • Paraben-free
  • Adds density to fine hair
  • Heals hair with Alpha Keratin 60ku®
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Product Overview

VIRTUE Full Shampoo adds a boost of volume to fine hair.

Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with first-of-its-kind Alpha Keratin 60ku® protein, the Full Shampoo helps build volume from the inside out and will continue to improve the health of hair over time.

Key Features:

  • Suitable for all hair types looking for a boost in volume or density in strands
  • Safe for color-treated and chemically treated hair
  • 87% of women said their hair had more body*
  • 86% of women said their hair looked fuller*

Strengthen and volumize fine hair with VIRTUE Full Shampoo.

*Results based on Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).

Highlights

  • Paraben-free
  • Adds density to fine hair
  • Heals hair with Alpha Keratin 60ku®

Ingredients

Directions

Shipping & Returns

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Return Policy: This product is non-returnable

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Special Shipping Requirements: ORM-D Class
ORM-D classified products such as aerosol sprays, nail polish, perfume and products with high alcohol content may only be shipped using a ground method within the Continental US.

Availability: Depends on selected option.

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Product Specifications

Customer Reviews (20)

Overall Rating

4.4
Based on 20 reviews

Review Summary

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20 Reviews

Profile picture of Momof2angels.

Momof2angels

from North Carolina

Straight, Color treated hair

Combination Skin

Verified Purchase

August 31, 2025

Virtue Full Shampoo is a game changer

I started using Virtue Full Shampoo several years ago when it first debuted. I have now been using it for approximately eight years. You read that correctly - eight years! It not only cleans my hair and scalp but provides a fullness I was not able to obtain with any other shampoo. As further proof of its effectiveness, my two daughters, both in their early twenties, have also been using it since they were in their teens. In this age of social media selling products (you know who I mean ;) ) they have found this to be their favorite. Even though their mom first suggested it. To me, that speaks volumes.

0 people found this helpful

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LovelySkin Customer

from Oregon

Age Group: 70-79

, Dry Hair

Dry Skin

Verified Purchase

July 30, 2025

Moisurizing

Very expensive but feels luxurious on my hair. Reordered.

0 people found this helpful

Profile picture of Olha.

Olha

Verified Purchase

July 22, 2025

Favorite now!

My favorite summer shampoo! Makes my hair full of volume, shiny and so silky. Smells incredible.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

July 05, 2025

Great

Great shampoo and conditioner. Gives my fine hair fullness and body.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

June 29, 2024

Nice Shampoo

This shampoo is hydrating but I dont see a big volume difference after using it. But I would purchase again because I like the way it leaves my hair.

0 people found this helpful

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Skinceuricals

Verified Purchase

January 21, 2024

Virtue

I have used this for quite some time. I really like it

0 people found this helpful

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Catmom

Verified Purchase

November 30, 2023

If you like really soft silky hair

Then it’s for you. My hair is very fine and this just made it feel flat, not what I was hoping for. It makes it soft and silky but is just too heavy for me.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

October 19, 2023

Love this shampoo

My hair feels clean but not stripped. I love this shampoo!

0 people found this helpful

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LovelySkin Customer

Verified Purchase

July 29, 2023

GREAT shampoo

I have fine hair, and this shampoo gives it some volume. It's lightweight, lathers us nice and smells pleasant. I wash, rinse, wash again (using a little less this time) and then condition. I'm very pleased with the outcome.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

July 17, 2023

Ms.

Excellent product

0 people found this helpful

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LovelySkin Customer

Verified Purchase

June 30, 2023

Nice lather

Lathers up nicely and softly scented. Leaves the hair soft and smooth, however, also oily looking and flat. I was hoping for a “fuller” look. Very disappointing.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

March 13, 2023

Full shampoo

My favorite shampoos from Virtue. I've tried others but this is best for my fine hair.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

February 20, 2023

Love love love!

Love this shampoo and conditioner system! It is very light but still cleanses and hydrates like a dream. It also smells fantastic!

0 people found this helpful

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Marty

Verified Purchase

December 10, 2022

Best quality shampoo

This shampoo repaired my hair and does make it soft and fuller.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

March 26, 2022

Just ok

This shampoo feels as though it does make my hair appear slightly fuller bodied, but it also does not feel like my hair/scalp was cleaned thoroughly

0 people found this helpful

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Pattyh

Verified Purchase

October 20, 2021

Not for me

Just not for me. Made my hair flat and dull.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

March 04, 2021

Love

Love the way this works for my hair!

0 people found this helpful

Profile picture of Bmw.

Bmw

Verified Purchase

December 29, 2020

Body body body

Virtue never disappoints, this shampoo gives a lot of fullness to people,who have flat hair it’s a must!

0 people found this helpful

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LovelySkin Customer

Verified Purchase

December 25, 2020

It really really works

Used with the conditioner, by normally fly-away frizzy hair was full without being weighed down.

0 people found this helpful

Profile picture of Bexy.

Bexy

Verified Purchase

November 26, 2020

Great shampoo

Bought this to interchange with my repair shampoo and conditioner. This is a great line!

0 people found this helpful

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