Chella delivers clean, vegan brow and eye makeup crafted with high-quality ingredients and a focus on effortless, natural-looking beauty.

Chella is a clean beauty brand built on a simple idea: by keeping its focus on brows and eyes, it can design the best possible products for the features people notice first. Founded in 2003 by Chris Kolodziejski, Chella has spent more than two decades perfecting brow and eye makeup essentials that make creating an authentically approachable look easy. Every formula is clean, vegan and PETA-certified, with a wide selection of shades and hues so you can look like your truest self.

What sets Chella apart is its commitment to clean, high-quality formulas you can feel good about wearing every day. Each product is vegan, paraben-free, gluten-free and never tested on animals, and many are powered by skin-loving ingredients like Vitamin C and Vitamin E for antioxidant benefits. From eyebrow pencils, creams and defining gels to highlighters, mascara and eyeshadow, the Chella collection is designed to deliver smooth application, buildable color and long-lasting wear for confident, effortless results.

The best Chella products for newcomers

• Chella Eyebrow Pencil: Chella's icon-status brow pencil features a soft-tipped retractable mechanical tip and a spoolie brush for precise, hair-like strokes. The long-wearing, buildable formula is infused with Vitamin C and Vitamin E for antioxidant benefits and comes in a wide range of inclusive shades.
• Chella Eyebrow Cream: A buildable cream formula that shapes and fills brows for a fuller, more defined look. Applied with a brush, it blends seamlessly for smooth, natural-looking results that last all day.
• Chella Eyebrow Defining Gel: A clear gel that sets brow hairs in place for a polished, groomed finish. Use it to tame and define brows on its own or as the finishing step over your favorite Chella brow product.
• Chella Highlighter Pencil: A creamy, multitasking pencil that brightens the brow bone, opens up the eyes or doubles as a concealer. Formulated with sunflower seed oil, jojoba seed oil, shea butter and Vitamin E to nourish skin while it blends beautifully without caking or creasing.
• Chella Heated Eyelash Curler: A sleek, safe heating wand that delivers a long-lasting, flake-free curl without pinching the skin like a traditional curler. Its travel-friendly, reusable design makes it an easy way to lift and define lashes before mascara.

Where to buy Chella

You'll receive free samples and fast U.S. shipping when you shop Chella at LovelySkin. If you have questions about which Chella products are right for your shade or your look, our award-winning Customer Care Team is always happy to help.