Hair lightening can weaken strands. The strengthening formula of Pureology Platinum blonde conditioner counteracts this by fortifying fragile hair and maximizing color retention.
Perfect 4 Platinum's breakthrough strengthening technology with protein-rich keravis-nature's most powerful anti-breakage hair fortifier-provides internal and external strengthening. Chamomile, lemon and coriander extracts soften, clarify to increase brightness, and nourish to magnify shine, while exclusive AntiFade Complex® protects color vibrancy. An even further luxurious experience consumes the senses with the signature aromatherapy blend of pear, peony and vanilla.
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LovelySkin Customer
Verified Purchase
This conditioner really is great for blonds! I do make a point of really dispensing more on my ends and less on the rest of my hair. I notice that my hair responds well to this conditioner with a nice shine when dry. Both its conditioning and protein ingredients like HYDROLYZED VEGETABLE PROTEIN offer processed hair (like mine) protection and strength, which I really need.
LovelySkin Customer
Verified Purchase
I have used this conditioner for years. Every once in a while I will try another conditioner, but none meet my needs like Pureology. I have very thick, processed hair that tangles easily when washed. This conditioner allows me to comb out my wet hair without tugging and minimal breakage/hair loss.
LovelySkin Customer
Verified Purchase
Purelogy Platinum is the next best thing for those of us who want to keep their platinum hair beautiful and in great condition. The formula is luxurious and creamy to the touch and you need very little to provide the conditioning treatment you desire to keep your hair looking and feeling sensational. Just about a quarter size of this conditioner is all you need. Hair is not weighed down, but full of body and volume and silky to the touch. Purelogy Platinum is the go to product for those who want to maintain their platinum locks!
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