Every summer I look for a new bikini hair removal cream that is better than one I have used in previous years. I will stick with this one. I left it on a full ten minutes and it worked well to remove all the hair. Some slight itching for a few days after, but nothing a moisturizing cream could not take care of. No redness and no bumps and no ingrown hairs, as with previous depilatory creams I have used in that area before. I am very pleased with this product.