Reviews

This shampoo extends color better than any product that I have used. The color retains the shade and intensity for weeks even after daily washing followed by the color extend magnetics conditioner. … more

This shampoo extends color better than any product that I have used. The color retains the shade and intensity for weeks even after daily washing followed by the color extend magnetics conditioner. This is highly recommended.

I’ve been really happy with this conditioner. It leaves my hair soft, smooth, and easy to detangle without feeling heavy. My color stays looking vibrant, and my hair feels healthier after every use. … more

I’ve been really happy with this conditioner. It leaves my hair soft, smooth, and easy to detangle without feeling heavy. My color stays looking vibrant, and my hair feels healthier after every use. A great choice if you’re looking to help protect color-treated hair while adding moisture and shine.

It’s my favorite blonding shampoo. It doesn’t dry out my ends & is gentle; not too harsh. … more

I bought this for my dad as his grays were yellowing. Now he has beautiful platinum hair and looks amazing. After a while, he has to use it every other wash because his hair started turning purple … more

I bought this for my dad as his grays were yellowing. Now he has beautiful platinum hair and looks amazing. After a while, he has to use it every other wash because his hair started turning purple and since he doesn't have a lot of hair, a little goes a LONG way. Have already purchased 2 times the liter size, and will buy as soon as this one ends.

This is a nice purple mask but not super hydrating. … more