Cleanse strands without fading blonde color with the Pureology sulfate-free shampoo for blonde, color-treated hair. Salt-free and gentle, this lightly moisturizing blonde shampoo removes impurities without the damaging ingredients.
Perfect 4 Platinum's breakthrough strengthening technology with protein-rich keravis—nature's most powerful anti-breakage hair fortifier—provides internal and external strengthening. Chamomile, lemon and coriander extracts soften, clarify to increase brightness and nourish to magnify shine, while exclusive AntiFade Complex® protects color vibrancy. An even further luxurious experience consumes the senses with the signature aromatherapy blend of pear, peony and vanilla.
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Availability: This product has been discontinued
Glossy finish, not heavy, styling was easy! Do I need to say more! Unfortunately, my hairdresser convinced me to go darker so no more platinum plus! Changed to clean volume products!
So I mistakenly wrote my review for the shampoo in the review for the Enhancing Treatment. So, in fairness, I will write my review for both here. The shampoo: I have tried a variety of shampoos in this genre, and this is one is smack dab in the middle. It didn't wow me, but I didn't hate it either. The pros: it did tone down the brass and it didn''t dry my hair out (as can often be the case with "purple" shampoos). The cons: it has a chemically sort of smell, and it''s a tad expensive for the amount you get. All in all, I''m still searching for the perfect shampoo and conditioner to keep the brass away, but unti I find something better, I think I might just keep using this one. The "Enhancing Treatment": I actually thought I was purchasing the conditioner that accompanied the shampoo but I guess I had a senior moment and mis-selected. Anyhow, the enhancing treatment is underwhelming. I am not sure what it does above and beyond the conditioner since I didn't actually purchase the conditioner, but it's probably unfair to compare. That said, the treatment has the same sort of chemically smell as the shampoo, and you get even less of it than the shampoo. On the bright side, it doesn't leave my hair dry or brittle which is something I have experienced after using anti-brass treatments from various other brands.
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