This purple toning shampoo from Pureology is ideal for all shades of color-treated blondes, silvers and white hair. Reduce brassiness and keep color bright with this Pureology shampoo that also nourishes hair and keeps strands strong. This 100% vegan shampoo cleanses hair and softens for moveability while providing high shine.
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77 Reviews
HoneyBee63
from North Carolina
Age Group: 60-69
Straight Hair
Mature Skin
Verified Purchase
Great product for silver hair! I use it a few times a week to keep my salt and pepper hair from being brassy . I took off a star because it is very hard to get product out of bottle without making a purple mess!
1 person found this helpful
LovelySkin Customer
from Alabama
Verified Purchase
I have tried so many purple shampoos to tone down brassy color and this is the Only one that isn't drying. And it works on the brassiness!
0 people found this helpful
Marydix
Verified Purchase
I love this purple shampoo! It’s sulfate free and does not dry like other purple shampoos. And it saves me from the brassy look!
2 people found this helpful
Hailey
Verified Purchase
This shampoo is definitely worth the cost. I am an older woman that has blonde highlights and this shampoo keeps my hair full and the highlights last longer. I definitely recommend this product from Pureology.
1 person found this helpful
LovelySkin Customer
Verified Purchase
This it a great purple shampoo that is actually hydrating as well.
2 people found this helpful
LovelySkin Customer
Verified Purchase
I use this for weeks after I get my hair lightened, and it refreshes and lighten my highlights.
1 person found this helpful
LovelySkin Customer
Verified Purchase
I have tried many brands of purple shampoo to pull out the warm tones in my highlighted blonde hair. Let me tell you that this is the best I have ever used. It does not dry out my hair, in fact, just the opposite. It tones down the warm tones and has a pleasant scent that is not overpowering! I would highly recommend this shampoo!
1 person found this helpful
mkbeat
Verified Purchase
This shampoo works to tone down the unwanted brassiness color in my hair between salon visits. It is not as drying as some that I have tried. I will purchase again.
2 people found this helpful
Plumb
Verified Purchase
I am in love with this shampoo it works awesome would defiantly recommend this to my family and friends leaves your hair nice and hydrated
0 people found this helpful
RustyCJ
Verified Purchase
Honestly the first time I put that dark purple shampoo in my hair I was a little worried. That same day I went to my exercise class and the lady at the front desk said your hair looks really pretty today. She is not one to randomly give compliments. That was enough for me. It is hard to tell on your own hair but when someone else notices immediately you know it’s working. It is a nice thick shampoo so doesn’t require a large amount on my shorter hair. I’m very pleased with the shampoo.
1 person found this helpful
CT
Verified Purchase
What I love about this particular “blue” shampoo is that it is not overpowering.. it’s a subtle impact on my color. It isn’t too drying either. I use the good purology conditioner with the blue shampoo, the one that smells like peppermint:)
0 people found this helpful
LovelySkin Customer
Verified Purchase
Love this shampoo! It's so hard to find purple shampoos that don't dry out my hair, or turn it to straw. This shampoo is lovely, and keeps my silver hair looking it's best. I am a repeat customer of this product!
0 people found this helpful
LovelySkin Customer
Verified Purchase
I use this shampoo once a week to keep my naturally gray hair from getting yellow tones. It works like a charm and eliminates the need for coloring treatments. I like the texture and it is nicely balanced, providing some moisture without weighing my fine hair down.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Love how it makes my color treated hair look and feel.
0 people found this helpful
Crepe
Verified Purchase
I have gray hair that can look off color at times so I use several different purple shampoos to combat the color issues. This is one in my retinue and it’s an excellent shampoo and does the job well.
0 people found this helpful
Kayln1822
Verified Purchase
The very best shampoo ever
0 people found this helpful
Alyssaryley
Verified Purchase
A lot of purple shampoos and conditioners, leave your hair, feeling dry, and this line isn’t an exception. Well, I do think it helped with my brassiness a little bit, it’s a little stripping and my hair wasn’t super happy after using.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Great shampoo that doesn’t weigh my hair down. Keeps highlights looking great.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Pros: Gets the brass out Sulfate-free Cons: Leaves residue This is way better than any drug store Purple shampoo and is easy on your hair. I prefer to use the conditioner from this line on its own.
1 person found this helpful
MoeC
Verified Purchase
I recently highlighted my dark hair silver and needed a purple shampoo that enhance the silver and keep the brassy color away. This works great!
0 people found this helpful
