jane iredale PureMatch Liquid Concealer

Product Overview

jane iredale PureMatch Liquid Concealer visibly balances skin with a totally natural finish.

This liquid concealer can be used to conceal, brighten, or define your best features. Choose a shade that matches your skin tone to conceal, a shade brighter than your tone to highlight or a shade darker than your tone to sculpt and define your features. It goes on with a breathable texture and an undetectable soft matte finish.

Key Features:

Available in sixteen different shades
Provides medium, buildable coverage
Has a built-in doe-foot applicator for precise application

Highlights

Long-wear formula
Won’t budge once it’s placed
Has a light, breathable texture

Ingredients

Directions

Shipping & Returns

Free U.S. Shipping. Period. View Our Shipping Policy

Return Policy: View Our Return Policy

Availability: Depends on selected option.

Questions & Answers (1)

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Product Specifications

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Customer Reviews (48)

Overall Rating

4.5

Based on 48 reviews

Review Summary

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48 Reviews

PhyllisC

from Florida

Verified Purchase

September 27, 2025

Pure Match Liquid Concealer

This a a great product! The color matches my skin perfectly and it does on so smoothly you don't even know it's there.

0 people found this helpful

KishaC

from Georgia

Age Group: 40-49

Verified Purchase

September 02, 2025

Jane Iredale Products are the Best!

This concealer does not disappoint! Great coverage and great color match! Jane Iredales' products are top notch!

0 people found this helpful

ccole

from California

Verified Purchase

July 30, 2025

The only concealer you will need.

I like how this last throughout the day. dose not settle into my lines. The coverage for undereye darkness is perfection.

0 people found this helpful

Age Group: 50-59

Combination Skin

Verified Purchase

July 20, 2025

Ok coverage

Skin friendly concealer that doesn't aggregate my sensitive ance prone skin. Setting it with Jane Iredale Pure pressed powder will help it stay put longer.

0 people found this helpful

LovelySkin Customer

Verified Purchase

June 23, 2025

PureMatch is the best

I have tried many concealers but Jane Iredale is the best. I use a Qtip to touch the applicator then dot the concealer on under my eyes. I use a concealer brush to blend it in. It has a very creamy texture.

1 person found this helpful

KLB

Verified Purchase

May 24, 2025

Best concealer

I’ve used two other Jane Airedale concealer products and thought they were both good. This new one tops the others for me because of its applicator and its staying power. I use a lighter shade for my under eye circles and another shade for blemishes to match my pure pressed powder foundation. Just reordered more.

1 person found this helpful

LovelySkin Customer

Verified Purchase

April 07, 2025

Very close match

I have a very hard time judging color tones. But in this case, I came close. It works well to cover a few red spots and sun damage areas. I would certainly recommend it.

0 people found this helpful

LovelySkin Customer

Verified Purchase

April 05, 2025

Applies very well

This is worth the money. It applies evenly, and blends in well. I just ordered another one for my travel bag.

1 person found this helpful

LovelySkin Customer

Verified Purchase

November 09, 2024

Just ok

Does not cover too much and doesn’t last too long either. I prefer a couple of other concealers over this. I also felt this one broke me out which I was thinking it would be better for my skin.

1 person found this helpful

LovelySkin Customer

Verified Purchase

August 30, 2024

Go-to concealer!

Goes on nicely, long lasting

0 people found this helpful

LovelySkin Customer

Verified Purchase

July 05, 2024

Very Nice, Light Coverage

Jane Iredale Pure Match Liquid Concealer is the first concealer I have ever liked and actually used! I always felt concealers looked awful on my face, but not this one! It goes on smooth, is not cakey, and blends in well. It looks very natural while doing a nice job of hiding imperfections and dark undereye circles. I highly recommend it!

2 people found this helpful

Zumba78

Verified Purchase

June 20, 2024

Nice product

Great product doesn’t cake nice concealer

2 people found this helpful

Michelev63

Verified Purchase

June 16, 2024

Jane Iredale Pure Match Concealer

The color I chose wasn't accurate so I really can't base my opinion on true coverage. When I DID try it out it seemed to have adequate coverage but was nothing to rave about.

0 people found this helpful

Debgio53

Verified Purchase

May 17, 2024

New makeup trend

This conceler is perfect for the new trend for applying a fast natural no makeup look. I use one color for my eye area and a different color for the conceling and correcting. Followed by a finishing powder lasts all day. Love!

0 people found this helpful

LovelySkin Customer

Verified Purchase

April 29, 2024

Great concealer

This is my go to concealer. Covers well without looking like you’re wearing too much makeup.

3 people found this helpful

LovelySkin Customer

Verified Purchase

April 28, 2024

Finally!

I have been looking for a concealer for scattered dark spots forever. This full coverage feels light and blends easily. I am 57, Latina, with olive-toned skin. As an RN, I work 12+ hours and do spot coverage followed by powder mid-shift. It's been a lifesaver.

1 person found this helpful

LovelySkin Customer

Verified Purchase

April 21, 2024

Good coverage, goes on smoothly

I like the good coverage. Goes on smoothly over my moisturizer and sunscreen without clumping.

1 person found this helpful

VMac

Verified Purchase

April 13, 2024

Last long, promise

Recommend, dark circles are hereditary for me so I’ve tried a lot of products. Applied with a small brush a little lasts long. Doesn’t stick to my sunglasses. Found my perfect shades when they sent samples. Ask for samples, use a different shade for my laugh lines.

1 person found this helpful

Firming

Verified Purchase

March 09, 2024

Liquid concealer

Nice smooth texture, goes on easily & stays all day! Next time I will order a slight darker color for when my skin is tan.

0 people found this helpful

LovelySkin Customer

Verified Purchase

February 27, 2024

Good product

I should have purchased a lighter color.

0 people found this helpful

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jane iredale PureMatch Liquid Concealer

Product Overview

jane iredale PureMatch Liquid Concealer visibly balances skin with a totally natural finish.

Highlights

Ingredients

Directions

Shipping & Returns

Questions & Answers (1)

Product Specifications

Featured In

Customer Reviews (48)

Overall Rating

Review Summary

Write a Review

Pure Match Liquid Concealer

Jane Iredale Products are the Best!

The only concealer you will need.

Ok coverage

PureMatch is the best

Best concealer

Very close match

Applies very well

Just ok

Go-to concealer!

Very Nice, Light Coverage

Nice product

Jane Iredale Pure Match Concealer

New makeup trend

Great concealer

Finally!

Good coverage, goes on smoothly

Last long, promise

Liquid concealer

Good product

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