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jane iredale PureMatch Liquid Concealer
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jane iredale PureMatch Liquid Concealer

1.28 fl oz
4.5 View 52 reviews
$30.00

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Highlights
  • Long-wear formula
  • Won’t budge once it’s placed
Availability depends on selected option

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Product Overview

jane iredale PureMatch Liquid Concealer visibly balances skin with a totally natural finish.

This liquid concealer can be used to conceal, brighten, or define your best features. Choose a shade that matches your skin tone to conceal, a shade brighter than your tone to highlight or a shade darker than your tone to sculpt and define your features. It goes on with a breathable texture and an undetectable soft matte finish.

Key Features:

  • Available in sixteen different shades
  • Provides medium, buildable coverage
  • Has a built-in doe-foot applicator for precise application

Highlights

  • Long-wear formula
  • Won’t budge once it’s placed
  • Has a light, breathable texture

Ingredients

Directions

Shipping & Returns

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Return Policy: This product is non-returnable

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Special Shipping Requirements: ORM-D Class
ORM-D classified products such as aerosol sprays, nail polish, perfume and products with high alcohol content may only be shipped using a ground method within the Continental US.

Availability: Depends on selected option.

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Product Specifications

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Customer Reviews (52)

Overall Rating

4.5
Based on 52 reviews

Review Summary

5 Stars
36 reviews
4 Stars
11 reviews
3 Stars
3 reviews
2 Stars
1 review
1 Star
1 review

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52 Reviews

Profile picture of Jack.

Jack

from Iowa

Verified Purchase

February 02, 2026

jane iredale PureMatch Liquid Concealer

goes on smoothly. Great coverage

0 people found this helpful

Profile picture of KellyinOrlando.

KellyinOrlando

from Florida

Age Group: 40-49

Wavy Hair

Dry Skin

Verified Purchase

January 16, 2026

Blends well

This is a repeat buy for me. Blends really nicely with my skin. For minimal makeup days, I just wear this; and for more I add the brands powder.

0 people found this helpful

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LovelySkin Customer

from California

Age Group: 50-59

Verified Purchase

January 03, 2026

Amazing concealer!

My skin is extremely sensitive and Iredale concealer is my favorite because it has enough moisture to not clump or stick in the creases and my skin does not react to it even with daily use. I do put under-eye moisturizer before I apply this concealer and it works perfectly all day long. Plus, it does not irritate my eyes like some other concealers that I have tried. I also use it for other areas on my face to touch up a dark spot or red area. It's great for travel too, due to its compact size.

1 person found this helpful

Profile picture of Lily.

Lily

from Texas

Normal Skin

Verified Purchase

December 09, 2025

Great concealer!

I’ve never been a big fan of concealers in the past but took a chance and tried this one and so glad I did! It covers the dark spots and uneven tones on my face nicely and stays on throughout the day. Most foundations cause breakouts on me so most of the time I use this product and nothing else. I don’t think I would use it as an under eye concealer because it is a bit dry so use a dedicated product for the eye area.

0 people found this helpful

Profile picture of PhyllisC.

PhyllisC

from Florida

Verified Purchase

September 27, 2025

Pure Match Liquid Concealer

This a a great product! The color matches my skin perfectly and it does on so smoothly you don't even know it's there.

0 people found this helpful

Profile picture of KishaC.

KishaC

from Georgia

Age Group: 40-49

Verified Purchase

September 02, 2025

Jane Iredale Products are the Best!

This concealer does not disappoint! Great coverage and great color match! Jane Iredales' products are top notch!

0 people found this helpful

Profile picture of ccole.

ccole

from California

Verified Purchase

July 30, 2025

The only concealer you will need.

I like how this last throughout the day. dose not settle into my lines. The coverage for undereye darkness is perfection.

0 people found this helpful

Profile picture of LB.

LB

Age Group: 50-59

Combination Skin

Verified Purchase

July 20, 2025

Ok coverage

Skin friendly concealer that doesn't aggregate my sensitive ance prone skin. Setting it with Jane Iredale Pure pressed powder will help it stay put longer.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

June 23, 2025

PureMatch is the best

I have tried many concealers but Jane Iredale is the best. I use a Qtip to touch the applicator then dot the concealer on under my eyes. I use a concealer brush to blend it in. It has a very creamy texture.

2 people found this helpful

Profile picture of KLB.

KLB

Verified Purchase

May 24, 2025

Best concealer

I’ve used two other Jane Airedale concealer products and thought they were both good. This new one tops the others for me because of its applicator and its staying power. I use a lighter shade for my under eye circles and another shade for blemishes to match my pure pressed powder foundation. Just reordered more.

1 person found this helpful

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LovelySkin Customer

Verified Purchase

April 07, 2025

Very close match

I have a very hard time judging color tones. But in this case, I came close. It works well to cover a few red spots and sun damage areas. I would certainly recommend it.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

April 05, 2025

Applies very well

This is worth the money. It applies evenly, and blends in well. I just ordered another one for my travel bag.

1 person found this helpful

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LovelySkin Customer

Verified Purchase

November 09, 2024

Just ok

Does not cover too much and doesn’t last too long either. I prefer a couple of other concealers over this. I also felt this one broke me out which I was thinking it would be better for my skin.

2 people found this helpful

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LovelySkin Customer

Verified Purchase

August 30, 2024

Go-to concealer!

Goes on nicely, long lasting

0 people found this helpful

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LovelySkin Customer

Verified Purchase

July 05, 2024

Very Nice, Light Coverage

Jane Iredale Pure Match Liquid Concealer is the first concealer I have ever liked and actually used! I always felt concealers looked awful on my face, but not this one! It goes on smooth, is not cakey, and blends in well. It looks very natural while doing a nice job of hiding imperfections and dark undereye circles. I highly recommend it!

2 people found this helpful

Profile picture of Zumba78.

Zumba78

Verified Purchase

June 20, 2024

Nice product

Great product doesn’t cake nice concealer

2 people found this helpful

Profile picture of Michelev63.

Michelev63

Verified Purchase

June 16, 2024

Jane Iredale Pure Match Concealer

The color I chose wasn't accurate so I really can't base my opinion on true coverage. When I DID try it out it seemed to have adequate coverage but was nothing to rave about.

0 people found this helpful

Profile picture of Debgio53.

Debgio53

Verified Purchase

May 17, 2024

New makeup trend

This conceler is perfect for the new trend for applying a fast natural no makeup look. I use one color for my eye area and a different color for the conceling and correcting. Followed by a finishing powder lasts all day. Love!

0 people found this helpful

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LovelySkin Customer

Verified Purchase

April 29, 2024

Great concealer

This is my go to concealer. Covers well without looking like you’re wearing too much makeup.

3 people found this helpful

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LovelySkin Customer

Verified Purchase

April 28, 2024

Finally!

I have been looking for a concealer for scattered dark spots forever. This full coverage feels light and blends easily. I am 57, Latina, with olive-toned skin. As an RN, I work 12+ hours and do spot coverage followed by powder mid-shift. It's been a lifesaver.

1 person found this helpful

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