Product Overview

Enhance your natural skin tone with Koh Gen Do Maifanshi Moisture Foundation.

NEW AND IMPROVED FORMULA! Receive all the benefits you love about Koh Gen Do Maifanshi Moisture Foundation, plus NEW innovative powder technology from Japan. Featuring mineral pigments combined with plant-powered ingredients that nourish and hydrate skn, this weightless, yet buildable foundation enhances natural skin tone to instantly minimize the appearance of pores, fine lines and imperfections. Containing powder technology that provides high-performance resistance to sweat, oil and water, Koh Gen Do Maifanshi Moisture Foundation allows for long wear with a gorgeous, skin-like finish.

Suitable for all skin types including sensitive
Offers sheer to medium buildable coverage
Absorbs oil while hydrating skin
Highly-concentrated formula so you only need to apply a small amount

Shade guide:

For pink undertones - 001, 012, 002, 013, 023, 003
For yellow undertones - 112, 113, 123
For dark tones - 301, 302, 303

Highlights

Keeps skin comfortable and moisturized
Ideal for all skin types, including sensitive
Blurs skin imperfections

Ingredients

Directions

Shipping & Returns

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Availability: Depends on selected option.

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Product Specifications

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Featured In

Customer Reviews (61)

Overall Rating

4.5

Based on 61 reviews

Review Summary

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LovelySkin Customer

Verified Purchase

March 08, 2024

Too light

I wanted to love this product but the color was too light for me. The texture seems good. Just too bad the color was so off.

LovelySkin Customer

Verified Purchase

November 27, 2023

Clean coverage

This is my third purchase of this foundation, I’ve tried SO many brand that either are heavy feeling or too light they don’t provide adequate coverage. So glad I found one that will allow light to medium coverage or a little more when I need it but still give a natural look.

GoddessKali

Verified Purchase

September 28, 2023

Disappointed

I had high hopes for this, even though it's very expensive, but I've heard makeup artists recommended it. I bought the 001 because I am very pale with redness on my cheeks. It was actually almost too light, but coworkers I trust told me it looked natural. And it does, because it's almost like I'm wearing nothing...in a bad way. I need more coverage and this lets the redness come right through where people think I'm wearing blush, which is so not the case. It says it's buildable, but I feel like I'd need to use half the tube to keep the red from shining through. Not to mention, I have large pores and this stuff just settles in there, accentuating them.

JenMor

Verified Purchase

August 12, 2023

Good Foundation

I like the coverage this foundation gives on my skin. It’s lightweight and not cakey. A little bit goes a long way, which I love!

jdhd

Verified Purchase

April 01, 2023

very skin-like

OK. I hesitated forever because of the price. I have tried so many different foundations and spent so much money ( smaller amounts at a time), that I wish I had tried this sooner. Its hard to describe the texture, it's not a serum, not a lotion, but also not as heavy as a cream. Also drier than any creamier foundation I have tried. A little does go a long way and I apply mostly with my fingers. It leaves a light feeling but does cover redness, pores, and imperfections. It really does just look like better skin. I have normal, aging skin, but I do deal with pores and occasional breakouts. It does not accentuate lines/wrinkles. Its kind of a miracle!

CatherineN

Verified Purchase

January 11, 2023

Not For Me

This was more like a tinted moisturizer than a foundation. The coverage is sheer and requires several layers, which is not practical or economical. I liked the consistency and dewy finish, but was looking for a foundation with more coverage. I returned it.

LovelySkin Customer

Verified Purchase

January 11, 2023

Simply the best

After many years trying top brand foundations, this might be the best one yet. The moisture level and color match are incomparable. I would recommend this to anyone who needs a fantastic color match and superb coverage. The base is buildable and leaves a very moisturized feel to the face.

Zahily

Verified Purchase

November 26, 2022

Great

If you have dry and/or mature skin, this foundation is for you. This product blends beautifully on the skin, leaving it looking smooth and with a nice glow. It’s moisturizing just enough for my dry skin. It lasts all day without accentuating fine lines or dry patches. I highly recommend this.

Chirunner

Verified Purchase

November 22, 2022

Buildable coverage with dewy finish

I prefer light coverage and this foundation delivers, but I can also apply more to better cover those few spots that just need more. It blends beautifully. And for even lighter, still smooth coverage, I blend it with my Revision tinted moisturizer. One shade for winter, one shade for summer - blend them together as needed. Love it.

Aziza

Verified Purchase

August 14, 2022

Good Coverage

Good coverage, blends well, and goes on smoothly. It does not make my skin break out, and it has a little moisture that works for my combination skin. This has become my favorite, and I will be trying the concealer. It it so easy and quick to use, because it just looks good.

LovelySkin Customer

Verified Purchase

July 26, 2022

AMAZING!!!!!!

I have been using this wonderful foundation for over a year. I saw it on a U-Tube tutorial by Courtney Cox (Friends)....and I was amazed at how beautiful it looked on her skin. Created 25 years ago for makeup artists in high definition television...its light diffusing mineral pigments visibly blur pores, fine lines and imperfections. Dewy finish! Recently at a wedding I attended I was complimented on my skin and was told that my skin was glowing and that I looked the same as I did 25 yrs ago. I am 54 yrs old and 25 and 30 year old gals constantly ask me about the foundation, etc that I am wearing. My daughter and I both use shade 113. HIGHLY recommend this foundation and I will always use it as long as it's made!!!

LovelySkin Customer

Verified Purchase

June 15, 2022

Gorgeous Foundation

I have always wanted to try this Foundation, I am so happy I did. This Foundation gives my skin the most beautiful finish. The color I chose 123, is a perfect color match for me. I have two bottles of this Foundation and I plan on repurchasing!!!! Love, LOVE LOVE!!!! This GORGEOUS FOUNDATION, a must try!!!

Doobella

Verified Purchase

May 19, 2022

Best I have found

I have been a huge fan of the original formula of this foundation for years. I have never found one better. It covers well but manages to mimic the look of bare skin. They have reformulated to make it more powdery and matte, and I am not thrilled about it, but it's still good enough to keep me loyal.

suzy

Verified Purchase

April 28, 2022

Very natural look

I like the look and feel of this foundation. Color is perfect. However, I am not sure it's worth the price. Not even 1 oz in tube.

LovelySkin Customer

Verified Purchase

March 26, 2022

Moisturizing but Shiny

I loved the color match for the Koh Gen Do Maifanshi Moisture Foundation I purchased and it's perfectly moisturized for my dry sin. I did take one star off because it was too dewy/shiny.

Leslie3

Verified Purchase

March 12, 2022

Flawless Finish

Love this foundation. Smooth flawless skin like finish. Medium coverage. A little goes a long way.

Judith14

Verified Purchase

January 24, 2022

Great product

I love this product! It covers and gives you the color blend that you’re looking for without the heavy, cakey feeling of normal foundation. It goes on smooth, light and airy, and last all day long. I really love this product!

kktobler

Verified Purchase

January 06, 2022

A little goes a long way with great coverage

I have used Koh Gen Do for several years and absolutely love it. The tube seems small, and it is, but very little is needed for full coverage. Therefore, it lasts a very long time. It's particularly good on my aging skin.

Huskerstaci

Verified Purchase

December 28, 2021

Good coverage without breakouts

This has been great for me. I've used for about 8 months now. Coverage is what I would consider "medium." Not too light, not too heavy. I just picked up a lighter shade for the winter months.

tmaitlan

Verified Purchase

December 26, 2021

Love it

Love this foundation. Covers well and only takes a tiny amount. Moisturizes.

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Koh Gen Do Maifanshi Moisture Foundation

Product Overview

Enhance your natural skin tone with Koh Gen Do Maifanshi Moisture Foundation.

Highlights

Ingredients

Directions

Shipping & Returns

Questions & Answers

Product Specifications

Special Offers

Featured In

Customer Reviews (61)

Overall Rating

Review Summary

Write a Review

Too light

Clean coverage

Disappointed

Good Foundation

very skin-like

Not For Me

Simply the best

Great

Buildable coverage with dewy finish

Good Coverage

AMAZING!!!!!!

Gorgeous Foundation

Best I have found

Very natural look

Moisturizing but Shiny

Flawless Finish

Great product

A little goes a long way with great coverage

Good coverage without breakouts

Love it

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