View more from Obagi

Obagi Nu-Gen Cellular Renewal Serum with NAD+

1.0 fl oz
| HSA/FSA Eligible LMN Required
$175.00
Highlights
  • Hydrates with hyaluronic acid
  • Softens the appearance of wrinkles
  • Visibly firms skin

Your subscription will continue until you cancel it

In stock & ready to ship!

Buy Now, Pay Later or
Free, fast shipping all U.S. orders, no minimums. 2-3 day delivery, most orders
Learn More
Authorized Retailer of Obagi
Authorized Retailer
Never receive a fake product
Learn More

Product Overview

Obagi Nu-Gen Cellular Renewal Serum with NAD+ addresses nine signs of aging in one step.

Diminished NAD+ is a leading driver of skin aging—and this serum is proven to replenish it. The proprietary AGE CTRL Complex pairs NAD+ with boosters to restore energy to skin cells and support their longevity. Use it morning and evening as your foundational first serum step to visibly rewind your skin's age by up to 6 years.

Clinical Results (after 12 weeks):

  • 97% showed a visible improvement in skin radiance
  • 95% noticed that areas prone to visible blemishes looked and felt smoother
  • 95% felt their skin firmer

Key Features:

  • Promotes a more balanced-looking skin tone
  • Calms visible redness
  • Strengthens your skin’s protective barrier

Highlights

  • Hydrates with hyaluronic acid
  • Softens the appearance of wrinkles
  • Visibly firms skin

Ingredients

Directions

Shipping & Returns

Free U.S. Shipping. Period. View Our Shipping Policy

Return Policy: This product is non-returnable

Return Policy: View Our Return Policy

Special Shipping Requirements: ORM-D Class
ORM-D classified products such as aerosol sprays, nail polish, perfume and products with high alcohol content may only be shipped using a ground method within the Continental US.

Availability: In stock & ready to ship! .

Questions & Answers

Submit your question about this product to our talented team of Customer Care Representatives, and we'll get back to you as soon as possible!


Product Specifications

About the Brand

Customer Reviews (13)

Overall Rating

4
Based on 13 reviews

Review Summary

Write a Review

You can receive 50 rewards points by sharing your honest opinion of Obagi Nu-Gen Cellular Renewal Serum with NAD+.

Read all reviews

13 Reviews

Profile picture of StephieB.

StephieB

from Florida

Age Group: 70-79

Straight, Color treated hair

Mature Skin

Verified Purchase

August 06, 2026

Obagi Nu-Gen cellular renewal serum with NAD+

The Onagi Nu-Gen serum is fabulous!! i have been using it religiously and am seeing amazing results. My skin was going through a very dehydrated phase due to the extreme heat this spring and summer. Since I have been using it , which pairs well with my other products, I am seeing my skin looking more plump and hydrated!! I am so happy!

0 people found this helpful

Default profile picture.

LovelySkin Customer

from Ohio

Age Group: 60-69

Mature Skin

Verified Purchase

August 02, 2026

Unsure

Obagi has great some really products that I’d give 5 stars, but I’m unsure about where to rank this one. It’s not greasy and feels hydrating, however, that’s about all I can say after a bit over a month of use. The outcome doesn’t justify the price for me even with the sale price.

0 people found this helpful

Profile picture of TaraIsGreat.

TaraIsGreat

from New Jersey

Age Group: 50-59

Straight, Color treated hair

Mature Skin

Verified Purchase

July 31, 2026

Good not great

This is a good product, not great. I expected to be blown away; I was pretty disappointed. It feels good going on, leaves a slight film on the skin. I put it on immediaetely after cleansing at night, followed by moisturizer. In the morning when I washed my face I could feel it rinsing off, as if it never fully absorbed into my skin. Will I finish the bottle? Yes. Will I repurchase? No. Not for me. I have pretty normal skin so it may be for someone with dryer skin. I would try it once and see how it works on your skin.

1 person found this helpful

Default profile picture.

LovelySkin Customer

from Florida

Age Group: 50-59

Curly, Dry Hair

Dry Skin

Verified Purchase

July 28, 2026

Disappointed

I have tried several Obagi products and I can honestly say that I did not see a difference with this product which is very unfortunate for the price. I have no complaints with any other products by this brand that I have tried. I used this consistently for 3 months.

1 person found this helpful

Profile picture of Desi.

Desi

Verified Purchase

July 25, 2026

Nothing special

I have been using this everyday since I bought it, it’s about 3 weeks. I have not really seen any significant improvement in anything on my face. At that price I should see some results.

1 person found this helpful

Default profile picture.

LovelySkin Customer

from Wisconsin

Age Group: 50-59

Mature Skin

Verified Purchase

July 24, 2026

Amazing Serum

This is a very good serum. I use it in conjunction with the Obagi Lift & Sculpt moisturizer. It tightens and smooths my skin, keeps my jawline tight, heals blemishes quicker than otherwise, softens wrinkles. I've only been using it for 3 weeks AM and PM so far and I will likely continue because this stuff is awesome! I don't see any downside to it either -- it does not irritate my very sensitive skin.

1 person found this helpful

Default profile picture.

LovelySkin Customer

from Pennsylvania

Age Group: 60-69

Verified Purchase

July 18, 2026

Great Serum

I haven’t been using this long but so far so good. It makes my skin feel soft and plump.

2 people found this helpful

Default profile picture.

LovelySkin Customer

from Colorado

Age Group: 50-59

Curly, Color treated hair

Normal Skin

Verified Purchase

July 16, 2026

Impressive Serum

I use a serum at night after I cleanse and tone. Not only does my skin feel more hydrated, it does not look as dull as it did before and it feels. Great product!

2 people found this helpful

Profile picture of Amazed.

Amazed

from Tennessee

Age Group: 70-79

Straight, Color treated hair

Dry Skin

Verified Purchase

May 22, 2026

Great Product

Was hesitant at first, but so glad I purchased. Noticed smoother skin in a week. It only takes a little to cover face. It really is better than I thought it would be. I like to try new products. It was expensive but was in sale so perfect time to try. I will buy again.

6 people found this helpful

Profile picture of CarolSays.

CarolSays

from Florida

Age Group: 50-59

Wavy, Color treated hair

Normal Skin

Verified Purchase

May 16, 2026

So Far It's Lovely

Have only been using it for a couple of weeks but it goes on nice, only takes a little product...haven't seen any great results yet as only started using it but I feel my skin is looker more even toned. I use many other products and I feel I still see a difference with this product. I'll complete one bottle then know for sure if I will repurchase. Love Obagi.

5 people found this helpful

Default profile picture.

LovelySkin Customer

from Florida

Age Group: 60-69

Mature Skin

Verified Purchase

May 02, 2026

very disappointed

After using this product for almost a month all I am seeing is weird breakouts and bumps on my skin. All my fine lines are still intact. It's also irritated my rosacea, and I wonder if it's too late to return it? I like the Elastiderm serum much better.

7 people found this helpful

Default profile picture.

LovelySkin Customer

from Florida

Age Group: 60-69

Mature Skin

Verified Purchase

April 25, 2026

New product

I just started using this 3 days ago, and I do feel a tightening effect. So I will continue and see what the next 3 weeks bring in terms of improvement. This product is expensive and new on the market so I feel a bit like a pioneer, taking a chance without seeing many reviews. I use other Obagi products already.

6 people found this helpful

Profile picture of Pamela.

Pamela

from Nebraska

Age Group: 60-69

Curly, Color treated hair

Mature Skin

Verified Purchase

April 19, 2026

Amazing product

This serum is easy to use and I can already see some results. You only need a little to cover your face and neck. Absorbs well and layers well with my other products. Well worth the money.

10 people found this helpful

Top Picks



Loading
Return to the top