Obagi Nu-Gen Cellular Renewal Serum with NAD+

1.0 fl oz

4.2 View 17 reviews

| HSA/FSA Eligible LMN Required

$140.00

~~$175.00~~ 20% Off

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Highlights

Hydrates with hyaluronic acid
Softens the appearance of wrinkles

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Product Overview

Obagi Nu-Gen Cellular Renewal Serum with NAD+ addresses nine signs of aging in one step.

Diminished NAD+ is a leading driver of skin aging—and this serum is proven to replenish it. The proprietary AGE CTRL Complex pairs NAD+ with boosters to restore energy to skin cells and support their longevity. Use it morning and evening as your foundational first serum step to visibly rewind your skin's age by up to 6 years.

Clinical Results (after 12 weeks):

97% showed a visible improvement in skin radiance
95% noticed that areas prone to visible blemishes looked and felt smoother
95% felt their skin firmer

Key Features:

Promotes a more balanced-looking skin tone
Calms visible redness
Strengthens your skin’s protective barrier

Highlights

Hydrates with hyaluronic acid
Softens the appearance of wrinkles
Visibly firms skin

Ingredients

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Product Specifications

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Free $12 LovelySkin LUXE Exfoliating Gel Mild 11% Deluxe Sample

20% Off Most Brands During Our Labor Day Sale + FREE $12 LovelySkin LUXE Gel Mild Gift! Learn More

About the Brand

Featured In

Customer Reviews (17)

Overall Rating

4.2

Based on 17 reviews

Review Summary

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17 Reviews

LovelySkin Customer

from Arizona

Age Group: 30-39

Oily Skin

Verified Purchase

August 25, 2026

Amzing anti-aging serum

This product is pricey but it is worth it for the price. With consistent use of it, my skin looks dewy and healthier. It’s not greasy at all so it’s perfect for my oily acne prone skin. It’s a must in my skincare routine. Highly recommend it to everyone.

0 people found this helpful

LovelySkin Customer

from Texas

Age Group: 50-59

Wavy hair, Damage & split ends

Dry Skin

Verified Purchase

August 23, 2026

New tool in the anti aging toolbox

This product leaves my skin dewy and almost shiny-new looking. I have extremely dry and sensitive skin, and that greatly limits the products I have available to use. This works great.

0 people found this helpful

Kenneth

from Florida

Age Group: 60-69

Combination Skin

Verified Purchase

August 15, 2026

Obaji Nu-Gen is pricey, but worth it.

My skin feels much smoother and looks better during the day after using Obaji Nu-Gen in the morning and evening. It has helped to even my skin tone. I will continue to use this product as my base serum.

0 people found this helpful

JillF123

from Alabama

Age Group: 40-49

Normal Skin

Verified Purchase

August 10, 2026

Nice Serum

I’m on my second bottle of this serum and I think it’s made my skin look brighter and more glowy. I put it on at night before moisturizing and my skin is soft in the morning. I am hoping with continued use I will see more improvement with discoloration but overall I like this product.

1 person found this helpful

StephieB

from Florida

Age Group: 70-79

Straight, Color treated hair

Mature Skin

Verified Purchase

August 06, 2026

Obagi Nu-Gen cellular renewal serum with NAD+

The Onagi Nu-Gen serum is fabulous!! i have been using it religiously and am seeing amazing results. My skin was going through a very dehydrated phase due to the extreme heat this spring and summer. Since I have been using it , which pairs well with my other products, I am seeing my skin looking more plump and hydrated!! I am so happy!

1 person found this helpful

LovelySkin Customer

from Ohio

Age Group: 60-69

Mature Skin

Verified Purchase

August 02, 2026

Unsure

Obagi has great some really products that I’d give 5 stars, but I’m unsure about where to rank this one. It’s not greasy and feels hydrating, however, that’s about all I can say after a bit over a month of use. The outcome doesn’t justify the price for me even with the sale price.

2 people found this helpful

TaraIsGreat

from New Jersey

Age Group: 50-59

Straight, Color treated hair

Mature Skin

Verified Purchase

July 31, 2026

Good not great

This is a good product, not great. I expected to be blown away; I was pretty disappointed. It feels good going on, leaves a slight film on the skin. I put it on immediaetely after cleansing at night, followed by moisturizer. In the morning when I washed my face I could feel it rinsing off, as if it never fully absorbed into my skin. Will I finish the bottle? Yes. Will I repurchase? No. Not for me. I have pretty normal skin so it may be for someone with dryer skin. I would try it once and see how it works on your skin.

3 people found this helpful

LovelySkin Customer

from Florida

Age Group: 50-59

Curly, Dry Hair

Dry Skin

Verified Purchase

July 28, 2026

Disappointed

I have tried several Obagi products and I can honestly say that I did not see a difference with this product which is very unfortunate for the price. I have no complaints with any other products by this brand that I have tried. I used this consistently for 3 months.

3 people found this helpful

Desi

Verified Purchase

July 25, 2026

Nothing special

I have been using this everyday since I bought it, it’s about 3 weeks. I have not really seen any significant improvement in anything on my face. At that price I should see some results.

3 people found this helpful

LovelySkin Customer

from Wisconsin

Age Group: 50-59

Mature Skin

Verified Purchase

July 24, 2026

Amazing Serum

This is a very good serum. I use it in conjunction with the Obagi Lift & Sculpt moisturizer. It tightens and smooths my skin, keeps my jawline tight, heals blemishes quicker than otherwise, softens wrinkles. I've only been using it for 3 weeks AM and PM so far and I will likely continue because this stuff is awesome! I don't see any downside to it either -- it does not irritate my very sensitive skin.

2 people found this helpful

LovelySkin Customer

from Pennsylvania

Age Group: 60-69

Verified Purchase

July 18, 2026

Great Serum

I haven’t been using this long but so far so good. It makes my skin feel soft and plump.

3 people found this helpful

LovelySkin Customer

from Colorado

Age Group: 50-59

Curly, Color treated hair

Normal Skin

Verified Purchase

July 16, 2026

Impressive Serum

I use a serum at night after I cleanse and tone. Not only does my skin feel more hydrated, it does not look as dull as it did before and it feels. Great product!

3 people found this helpful

Amazed

from Tennessee

Age Group: 70-79

Straight, Color treated hair

Dry Skin

Verified Purchase

May 22, 2026

Great Product

Was hesitant at first, but so glad I purchased. Noticed smoother skin in a week. It only takes a little to cover face. It really is better than I thought it would be. I like to try new products. It was expensive but was in sale so perfect time to try. I will buy again.

8 people found this helpful

CarolSays

from Florida

Age Group: 50-59

Wavy, Color treated hair

Normal Skin

Verified Purchase

May 16, 2026

So Far It's Lovely

Have only been using it for a couple of weeks but it goes on nice, only takes a little product...haven't seen any great results yet as only started using it but I feel my skin is looker more even toned. I use many other products and I feel I still see a difference with this product. I'll complete one bottle then know for sure if I will repurchase. Love Obagi.

6 people found this helpful

LovelySkin Customer

from Florida

Age Group: 60-69

Mature Skin

Verified Purchase

May 02, 2026

very disappointed

After using this product for almost a month all I am seeing is weird breakouts and bumps on my skin. All my fine lines are still intact. It's also irritated my rosacea, and I wonder if it's too late to return it? I like the Elastiderm serum much better.

8 people found this helpful

LovelySkin Customer

from Florida

Age Group: 60-69

Mature Skin

Verified Purchase

April 25, 2026

New product

I just started using this 3 days ago, and I do feel a tightening effect. So I will continue and see what the next 3 weeks bring in terms of improvement. This product is expensive and new on the market so I feel a bit like a pioneer, taking a chance without seeing many reviews. I use other Obagi products already.

8 people found this helpful

Pamela

from Nebraska

Age Group: 60-69

Curly, Color treated hair

Mature Skin

Verified Purchase

April 19, 2026

Amazing product

This serum is easy to use and I can already see some results. You only need a little to cover your face and neck. Absorbs well and layers well with my other products. Well worth the money.

11 people found this helpful

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Obagi Nu-Gen Cellular Renewal Serum with NAD+

Product Overview

Obagi Nu-Gen Cellular Renewal Serum with NAD+ addresses nine signs of aging in one step.

Highlights

Ingredients

Directions

Shipping & Returns

Questions & Answers

Product Specifications

Special Offers

About the Brand

Featured In

Customer Reviews (17)

Overall Rating

Review Summary

Write a Review

Amzing anti-aging serum

New tool in the anti aging toolbox

Obaji Nu-Gen is pricey, but worth it.

Nice Serum

Obagi Nu-Gen cellular renewal serum with NAD+

Unsure

Good not great

Disappointed

Nothing special

Amazing Serum

Great Serum

Impressive Serum

Great Product

So Far It's Lovely

very disappointed

New product

Amazing product

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