Verb Purple Shampoo

Verb Purple Shampoo brightens blond, gray and silver hair.

This shampoo improves the look of lighter hair colors by using violet pigments to cancel out brassy and yellow tones. It also moisturizes your scalp and softens your hair's texture with coconut oil.

Clinical Results:

• Reduces brassiness by 24% after just one use*

Key Features:

• Acai extract protects hair with antioxidants
• Improves hair shine
• Vegan and cruelty-free

*on average, in a third party lab setting on 10 tresses after one use of Purple Shampoo alone.