VIRTUE Lifting Powder

VIRTUE Lifting Powder adds lift and fullness to flat hair.

This weightless volumizing powder combines patented Alpha Keratin 60ku® with invigorating texture enhancers. Formulated to bring life to fine, flat hair, this volumizing powder instantly absorbs for an immediate lift, plus helps fullness last all day. The unique spray pump applicator and innovative powder format make it easy to get a quick, targeted root lift or second-day touch-ups to revive style whenever and wherever needed.

Key Features:

• Provides immediate lift
• Lasts all day
• 95% of women felt their hair looked fuller after just 1 week*
• 92% of women felt their hair looked thicker and had more body after just 1 week*

Uplift styles and enhance volume using VIRTUE Lifting Powder.

*Results based on Consumer perception study conducted on 51 respondents immediately, after 8 hours and 1 week of product usage.