Featuring Virtue's proprietary, patented protein called Alpha Keratin 60ku, this luxurious shampoo leaves strands with a soft, smooth finish. Designed as a daily smoothing treatment for unruly hair, the unique formula softens rough cuticles while reducing friction between each strand.
Strengthen and smooth strands with Virtue Smooth Shampoo.
*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).
**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
|Mon - Thur||9 - 6 p.m. CT|
|Friday||9 - 5 p.m. CT|
|Sat||9 - 3 p.m. CT|
|Sun / Holidays||Closed|