VIRTUE Smooth Shampoo | Virtue Hair Care | LovelySkin

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VIRTUE Smooth Shampoo  

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Minimum Quantity of 1 Required for Purchase

Product Overview

Product Overview

Tackle frizz at its source with VIRTUE Smooth Shampoo.

Featuring Virtue's proprietary, patented protein called Alpha Keratin 60ku, this luxurious shampoo leaves strands with a soft, smooth finish. Designed as a daily smoothing treatment for unruly hair, the unique formula softens rough cuticles while reducing friction between each strand.

Key Features:

  • Color-safe formula
  • Seals in moisture and shine
  • Suitable for all hair types, especially those with frizz-prone, wavy, or curly hair
  • 97% of women said their hair looked healthier*
  • 80% of women felt their hair looked smoother and more hydrated**

Strengthen and smooth strands with Virtue Smooth Shampoo.

*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).

**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).


  • Defends against humidity
  • Color-safe
  • Anti-frizz

Customer Reviews

Customer Reviews

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Shipping & Returns

Shipping & Returns

Free U.S. Shipping. Period. View Our Shipping Policy

Return Policy: This product is non-returnable

Return Policy: View Our Return Policy

Special Shipping Requirements: ORM-D Class
ORM-D classified products such as aerosol sprays, nail polish, perfume and products with high alcohol content may only be shipped using a ground method within the Continental US.

Availability: Depends on selected option.

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