VIRTUE Volumizing Primer | LovelySkin

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VIRTUE Volumizing Primer 5.0 oz

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Minimum Quantity of 1 Required for Purchase

Product Overview

Product Overview

VIRTUE Volumizing Primer lays the perfect foundation for healthy styles that last.

This light styling mist creates memory at the root, prepping hair for all day hold. Formulated with patented Alpha Keratin 60ku® protein, this priming spray repairs damage strand by strand for healthier, shinier hair. It protects hair from styling heat and environmental damage, gives fine hair a styling boost and strengthens weak, brittle strands.

Key Features:

  • Pear, spearmint and floral essential oils provide an uplifting scent
  • Hydrolyzed wheat protein improves shine and texture of hair
  • Especially ideal for those with fine hair or hair prone to product build-up
  • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style*
  • After only 3 uses, 100% of women felt their hair was less limp*
  • With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull*

Prime and prep hair for healthy-looking styles with VIRTUE Volumizing Primer.

*Results based on Consumer perception study conducted on 50 respondents after 5 uses/one week.


  • Strengthens and repairs damaged hair
  • Preps hair for styling
  • Provides environmental and styling heat protection

Customer Reviews

Customer Reviews

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Overall Rating


Based on 1 reviews
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Verified Purchase

October 20, 2020


Over 65 with fine hair about chin length. I would say this did give some volume to my hair and did not really weigh it down. I guess I was hoping for something more. More shine, more bounce, more oomph but it did not particularly impress me one way or the other. Switched back to a mousse for blondes and silver hair which gave me more shine. I have just changed hair style to a shaggy long pixie cut and will try again to see if it will help emphasize some of the structure of the new layers. But right now I would probably not reorder as it seems no different than the other 20 or so half used hair products in the closet.

Shipping & Returns

Shipping & Returns

Free U.S. Shipping. Period. View Our Shipping Policy

Return Policy: This product is non-returnable

Return Policy: View Our Return Policy

Special Shipping Requirements: ORM-D Class
ORM-D classified products such as aerosol sprays, nail polish, perfume and products with high alcohol content may only be shipped using a ground method within the Continental US.

Availability: In Stock.

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