Olaplex Reviews

This sulfate-free formula purple shampoo is an absolute must for my newly gray blended hair. It doesn't strip color-treated hair like some toning shampoos do. Highly concentrated, so you can … more

This sulfate-free formula purple shampoo is an absolute must for my newly gray blended hair. It doesn't strip color-treated hair like some toning shampoos do. Highly concentrated, so you can customize your toner strength—leaving it on for 60 to 90 seconds for a subtle brightness or a full 3–5 minutes delivers an ashy, salon-level result. It’s excellent like all Olaplex shampoos.