Color Wow Root Cover Up

Product Overview

Color Wow Root Cover Up instantly covers grey hair and fills in sparse areas on the scalp.

This powder for hair provides instant coverage that covers strands until it's shampoo'ed out. Available in eight shades, the reflective mineral powder gives a multi-dimensional, natural look and adheres to strands instantly for maximum coverage.

Key Features:

Formula is never stiff, waxy or sticky
6 months to 1 year of usage with one compact
Ideal for all hair types, especially color-treated, thinning or graying hair

Highlights

Ideal for all hair types
Temporarily covers grey and thinning hair
Stays put while swimming

Ingredients

Directions

Shipping & Returns

Free U.S. Shipping. Period. View Our Shipping Policy

Return Policy: View Our Return Policy

Availability: Depends on selected option.

Questions & Answers

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Product Specifications

Featured In

Customer Reviews (19)

Overall Rating

4.4

Based on 19 reviews

Review Summary

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19 Reviews

LovelySkin Customer

from Florida

Wavy, Color treated hair

Normal Skin

Verified Purchase

November 19, 2025

Love Wow Powder to Cover Thinning Areas

I use this product all the time to add the appearance of thickness along one side of my hairline that's thinner than the other side. It's easy and quick to use and works like a charm!

0 people found this helpful

Rudy

Verified Purchase

October 21, 2025

Great

I got this one for my friend for her birthday. She loves it!

0 people found this helpful

KaarenJordan

from California

Verified Purchase

September 15, 2025

Best Ever Root Cover

I've been using Wow Root Cover for years and it truly does cover roots plus fills in a bit of hair thinning too. Lovely Skin has the best prices as well!

1 person found this helpful

LindaJo

from Arizona

Age Group: 60-69

Straight, Color treated hair

Normal Skin

Verified Purchase

September 13, 2025

Doesn't cover the grey!

I followed the instructions but I find it doesn't really cover the grey. I still see the sparkler after I apply!

2 people found this helpful

LovelySkin Customer

from Florida

Age Group: 60-69

Wavy, Color treated hair

Mature Skin

Verified Purchase

September 12, 2025

Color Wow Root Coverup

I love this product and use it on thinning sections of my hair around the hairline and part. Looks natural and I can easily control how much I use. I also use it between hair coloring on my gray roots. Covers well, washes out easily. Have tried other root cover products and this is definitely my favorite. I did however buy a firmer brush than the one provided with my purchase and I am getting even better results.

0 people found this helpful

LovelySkin Customer

from Florida

Verified Purchase

September 01, 2025

Loved this product

Great product. Try spraying a little hairspray at roots and the powder adheres even better. Will buy again.

0 people found this helpful

AWL

from Pennsylvania

Age Group: 70-79

Wavy Hair

Verified Purchase

August 14, 2025

Natural root cover-up

I use the color Medium Brown for my brown hair with highlights, when my gray roots show, and to camouflage areas of my scalp where my hair is thinner. It takes away the shiny "skin appearance. I love the product.

3 people found this helpful

Lgs

Verified Purchase

February 12, 2025

Great temp color

When I dont have time for root touch up, this product works great! Easy for color matching, lasts long. Will buy again

2 people found this helpful

LovelySkin Customer

Verified Purchase

February 06, 2025

Good Product

It helps with temple area to cover gray. I like the brush. It's easy to control the amount of product.

2 people found this helpful

LovelySkin Customer

Verified Purchase

December 21, 2024

Just enough color!

Color Wow Root Cover Up is so easy to apply, anyone can do it. It covers instantly, but not in a harsh way. It's just enough color to give very natural coverage . I thought that using the dark brown would be too visible, and look fake. I was so wrong! Colors and covers up in the most gentle way. I highly recommend it.

2 people found this helpful

LovelySkin Customer

Verified Purchase

December 17, 2024

Cover up

I use this product in between my root color appointments, it covers the gray without weighing down my hair

1 person found this helpful

LovelySkin Customer

Verified Purchase

December 16, 2024

The best!

I’ve used this for years and I continue to love it. Great coverage for my white hairs!

1 person found this helpful

suzy

Verified Purchase

October 02, 2024

Excellent coverge

This product is the perfect color for my roots near my face that turn gray. It buys me time to an expensive salon return for a few weeks.

1 person found this helpful

KellyAZ

Verified Purchase

September 16, 2024

WOW is Right!

I have a big cowlick and thinning hair. A bit of this of the scalp and no more bald spot! It’s impressive and easy to use!

1 person found this helpful

LovelySkin Customer

Verified Purchase

July 09, 2024

A Superior cover up product

I've tried sprays and crayons for the rapidly spreading gray hairs at my part and sides and this is by far and away the easiest to use - sprays are messy and the crayon was waxy in my hair but this is a quick and easy touch up plus easy for my purse and travel. It also doesn't transfer to clothing like the sprays. Super happy with this Color Wow offering.

0 people found this helpful

LovelySkin Customer

Verified Purchase

July 08, 2024

Patchy

Nice coverage but a bit patchy if you are perspiring.

0 people found this helpful

LovelySkin Customer

Verified Purchase

June 02, 2024

Good product

I’ve been using this product for a while, I find that it covers grays nicely and it fills in the sparse hair areas. It stays put, it doesn’t fade and your pillow stays clean which is a plus. The two brushes help with precise application.

0 people found this helpful

sunshine22

Verified Purchase

April 08, 2024

Color Wow Root Cover Up_blonde

I wanted this to work as I had to move my hair apt and needed a quick fix for a special event. I watched the video of how to apply and still I feel as though it barely made a noticeable difference. I thought that that price point would ensure a good product.

1 person found this helpful

LovelySkin Customer

Verified Purchase

March 17, 2024

Great product for new hair growth touchup

WOW Root Coverup is excellent. It is very easy to apply. I am able to direct the coverup exactly where I want it, unlike brands that use a sprayer. Highly recommend for use until you can get into your stylist for root color.

0 people found this helpful

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Color Wow Root Cover Up

Product Overview

Color Wow Root Cover Up instantly covers grey hair and fills in sparse areas on the scalp.

Highlights

Ingredients

Directions

Shipping & Returns

Questions & Answers

Product Specifications

Featured In

Customer Reviews (19)

Overall Rating

Review Summary

Write a Review

Love Wow Powder to Cover Thinning Areas

Great

Best Ever Root Cover

Doesn't cover the grey!

Color Wow Root Coverup

Loved this product

Natural root cover-up

Great temp color

Good Product

Just enough color!

Cover up

The best!

Excellent coverge

WOW is Right!

A Superior cover up product

Patchy

Good product

Color Wow Root Cover Up_blonde

Great product for new hair growth touchup

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