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jane iredale PureLash Original Mascara

0.35 oz
This product is no longer available

We recommend the following product instead:

Highlights

  • 98% naturally derived formula
  • Weightless, buildable formula
  • Sunflower seed oil conditions and protects lashes

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Product Overview

Boost the beauty of your eyes with this jane iredale cosmetics product.

This amazing jane iredale mascara thickens, colors and conditions your lashes for an incredible look. Made with a hypoallergenic formula, this mascara is safe for those with sensitive eyes. It doesn’t contain any known irritants such as shellac, lacquer or petroleum products commonly found with other cosmetic brands. In addition, this mascara delivers a water-resistant application that won’t flake, smear or smudge.

Extend your lashes with this high-quality mascara.

This jane iredale mascara contains seaweed and panthenol for maximum moisturizing and conditioning benefits. Your lashes also gain strengthening and preventative benefits against breakage and splitting with algae extract. The high-quality brush gives you an even application and separation of lashes with its straight and full bristles.

Highlights

  • Hypoallergenic
  • Extends lashes
  • Achieves thicker-looking lashes

Ingredients

Directions

Shipping & Returns

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Return Policy: This product is non-returnable

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Special Shipping Requirements: ORM-D Class
ORM-D classified products such as aerosol sprays, nail polish, perfume and products with high alcohol content may only be shipped using a ground method within the Continental US.

Availability: Depends on selected option.

Product Specifications

Customer Reviews (19)

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LovelySkin Customer

Verified Purchase

October 25, 2021

Smudges A LOT!

I wanted to like this mascara based on all the positive reviews and I rarely will take the time to write a review, good or bad. Unlike the majority of the others who tried this mascara, I felt this one smudges even more than average. I tried wearing it at least a dozen times on my top lashes only and every single time, when I looked in the mirror after a few hours, I had racoon eyes. I am tossing it out and will not purchase again.

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LovelySkin Customer

Verified Purchase

August 06, 2021

No Smudge Mascara

Does not smudge or flake, which I love. Great brown color. The only disadvantage is it goes on dry, even when brand new.

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BeautyGirl

Verified Purchase

September 13, 2020

Brown mascara

I purchased this in the brown. I loved the more subtle shade as compared to black, but it didn't do much to bulk up my lashes.

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LovelySkin Customer

Verified Purchase

September 04, 2020

Favorite mascara

This is my absolute favorite mascara. I tend to try to use makeup to create a natural look. This mascara lengthens and thickens your lashes with a natural-look that enhances the lashes that you have without making them looked gloopy or fake. You can coat your lashes with 2-3 applications, so you are not using very much time to enhance your lashes. This mascara does not clump. I have had issues with smudging, with or without a face mask. What has helped to limit the smudging is using a good finishing powder around the eyes before application.

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Krisbabs

Verified Purchase

August 03, 2020

Goes on well, love the brush, doesn't stay put on my eyelashes

My eyelashes must be slightly oily, because I have a tough time with mascara. I usually end up with raccoon eyes within a few hours. Unfortunately, this product was no different. It might work for you if you don't have this recurring problem. I loved the brush and how it looked immediately after application, but will have to continue my search for a mascara that works with my sensitive eyes and oily lashes.

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Florence

Verified Purchase

January 03, 2020

Where have you been all my life

This is the mascara that I have been searching for decades. I am 71 years young and my eye lashes fall out and grown back misdirected. Mascaras are heavy and weighty which cause my misdirected lashes stick together. This mascara is not heavy and the brush separates lashes with stroke of color. I must admit I tried this mascara as it being the only mascara on the market in a light brown. I search for mascara for "red heads" and this is the perfect mascara. It is also sensitive for those who have problems with mascara. Please Jane Iredale do not discontinue this mascara in the brown shade.

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LovelySkin Customer

Verified Purchase

October 11, 2019

Wand broke

I have used this mascara before and always liked it, but this time the wand broke the second time I used it when I was putting it back In with the mascara. So needless to say I was disappointed.

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LovelySkin Customer

Verified Purchase

February 25, 2019

Ok but not as good as I'd hoped

I'm a longtime fan of Jane Iredale cosmetics. I have sensitive skin and eyes and really wanted to love this mascara. While it didn't irritate, I found it to be very dry. It doesn't do much to color or thicken lashes, mainly because it's such a thin, dry, formula. In the past, I thought perhaps I'd received an old, dried out tube, but after purchasing this mascara several times from various places, including LovelySkin, I have concluded that it's simply a dry mascara and not as good as other mascaras. I will keep looking for one that is good for sensitive skin and eyes but still offers some cosmetic benefits too.

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LovelySkin Customer

Verified Purchase

December 20, 2018

jane iredale Mascara

Color is very nice. Can't understand why the mascara wants to be gloppy, meaning it comes out leaving dots of mascara rather than going on smoothly. Second product to do so.

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LovelySkin Customer

Verified Purchase

October 31, 2018

Jane Iredale Pure Lash Mascara

The fabulousness of this mascara lies not only in the product but in the brush. It is perfect for coating lashes that have seen better days. It is petite with a ton of bristles that gently but thoroughly covers the lashes.

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LovelySkin Customer

Verified Purchase

September 25, 2018

It's ok.

This mascara is ok. I won't repurchase because it didn't wow me. I prefer the Pure Lash Lengthening Mascara instead.

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LovelySkin Customer

Verified Purchase

May 13, 2018

Finally a mascara I can wear

Over the last several years, I have not been able to wear mascara. My eyes tear and swell. I decided to try one more brand. Success! I’m thrilled that I can again wear mascara. It is nice to be able to play up my eyes and have zero negative side effects.

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LovelySkin Customer

Verified Purchase

April 07, 2018

Nice Mascara

I don’t like clumpy mascara, so this product is perfect for me. Eyes lashes do not stick together, & the mascara doesn’t flake. I am 60, so this subtle mascara is perfect for me.

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LovelySkin Customer

Verified Purchase

September 01, 2017

Pretty no makeup look.

Without primer this mascara makes people with pale lashes look like they have good natural lashes. I wear this alone for a pretty no makeup look. Use with primer for thick lashes that look like you have on mascara.

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LovelySkin Customer

Verified Purchase

November 03, 2016

Great mascara

This mascara is great. No smearing no clumping. Will purchase again.

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LovelySkin Customer

Verified Purchase

November 29, 2015

Great Natural Mascara

This mascara does the job, makes the lashes appear a bit longer and doesnt smudge. It doesnt seem to add volume or great length but it does give some definition.

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LovelySkin Customer

July 27, 2015

Ok

Product works ok. it tends to melt on me, but it doesnt break my eyes out or burn like most mascaras, good for sensitive eyes. Doesnt last long, it dries out fairly fast. I only use mascara about2-3 times a month, so when it dries up quickly, hard to justify the expense.

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LovelySkin Customer

Verified Purchase

January 07, 2014

Different

This is a different color than what I have ever worn in a brown. Then I have to remember that Janes products tend to be more in a natural color scheme. I have light brown/blonde color hair and very fair skin. The color looks nice on but I am still used to a darker brown color so I am still deciding. It also is a bit clumpy and does not have a smooth application. If this mascara was not clumpy I would have given it 5 stairs.

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LovelySkin Customer

Verified Purchase

March 19, 2012

so good so far

this is the first time i have used this type of mascara




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