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Achieve a bright hair color with this tone-correcting purple shampoo specially designed for blonde, lightened (including brunette) and grey hair. It features a professional-strength, sulfate-free formula to counteract harsh yellow and orange tones that result in unwanted brassiness.
Key Features:
Moroccanoil Blonde Perfecting Purple Shampoo keeps hair color brilliant and bright with no yellow undertones.
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malarie
Verified Purchase
This product made my hair so dry, I had to do two conditioning treatments with another product afterwards. So disappointing. I will definitely look for another product. Please note I used the corresponding conditioner afterwards
KateNewYork
Verified Purchase
A little dry but I understand it has to be given the purpose of the shampoo. Does the job really well. Converts your yellowish hair into platinum like. I buy it for my Mom too and it works amazingly on her gray hair. It gives it natural shine and a different vibrant platinum like color. I will continue purchasing for my Mom.
LovelySkin Customer
Verified Purchase
Smells great and nicely tones blonde hair.
LovelySkin Customer
Verified Purchase
This is a very nice one. The top layers of my hair are naturally a somewhat warm tinged white, and this shampoo made the white sparkle. It was not drying, and made my hair easy to style. Turned my fingernails purple, but the results on my hair are stunning.
kgb1989
Verified Purchase
This is by far my favorite blonde shampoo! It leaves my hair looking bright like I just got a touch up and of course smells amazing!!
LovelySkin Customer
Verified Purchase
It's a deep purple cream and lathers really well. Really tones down blonde hair. I love it!!!
Alyssaryley
Verified Purchase
I bought this because it was on a list of best purple shampoos. Let me assure you, it is not. Aside from the terrible smell it was created with, it does NOTHING for my hair. Nada. Zilch. Do your self a favor and spend a bit more on the better brands.
PamelaW
Verified Purchase
I have highlighted hair and have tried many purple shampoos. This is a regular repurchase. Does a great job reducing brass and does not dry out my hair.
Busmom
Verified Purchase
I have used this product for a number of years. My hair is a gray in the front around temples but the hair in the back is still a dark cool brown with light gray hairs this shampoo brings lots of luster to the gray in the back as well as the gray hair at the temples.
LovelySkin Customer
Verified Purchase
I've used multiple purple shampoos so far and would say this one is the best. I agree that it makes hair dirty-blondish with slight brown hues but it goes away after 1-2 washes. It does not dry hair out and gives beautiful cool undertones. I use it once a month and only keep it on my hair for 2-3 minutes.
LoriB64
Verified Purchase
My hairdresser told me to start using purple shampoo once a week to help my color stay nice in between highlights. I did a a lot of research as I heard purple shampoos can be drying. I have used other Moroccanoil products so I trust the brand. I have used the shampoo for two weeks and so far so good!
LovelySkin Customer
Verified Purchase
I bought this after advice from my hair stylist. It really brightens the gray in my salt and pepper hair, and makes my very thin hair look fuller. I only use it every three washes, again upon her advice. Will continue to use!
Perla
Verified Purchase
My stylist uses this brand and when they came out with the Blonde Perfecting Purple I just had to have it. I love this shampoo!! It keeps my blonde hair the soft shade it is and prevents the dull or brassiness from building up. I have used other "purple" shampoos but this is by far the BEST! The price point is totally worth it! I won't use anything else.
LovelySkin Customer
Verified Purchase
This shampoo took the gold out of my root area and gave me a soft, lovely blonde shade. I left the shampoo on for around 5 - 7 minutes in the shower, rinsed and, wow, it was great when I dried it. I was so happy to get rid of that gold band and have beautiful ash blonde highlights back! I've tried many grey and purple shampoos, but they only worked so-so. This one did the job! I would highly recommend it.
LovelySkin Customer
Verified Purchase
Nice shampoo - only reason for 4 stars is because it's pretty early to give it 5, having only used it twice. Using once a week to brighten on the advice of my hair stylist, and she's never steered me wrong.
LovelySkin Customer
Verified Purchase
This is one of the best purple shampoos I’ve used! It does not dry your hair out too much and it also tones very quickly without tiring your hair purple!
Teezee8
Verified Purchase
I have no brassiness in my blonde hair. Held color in notified no brass. Now I see all the positive high reviews are correct.
LovelySkin Customer
Verified Purchase
I have been using this for a few weeks now and I am glad I paid more for this to achieve better results! Even using this 2-3 times a week it does not stain my hair purple as the cheaper brands have. This product actually reduces the brass. The scent is also not overwhelming.
JesseC
Verified Purchase
I have been dying my hair blonde for around 4 years now, I started using purple shampoo around 2 years ago, I was originally told to use a different brand by my stylist, and so I did. It smelled like bad pumpkin and left my hair ratted, even after conditioner. I started using this and love it, I use it about 1-2 times a week. It smells great and I like to pair it with a Moroccanoil conditioner, to enhance that Moroccanoil smell! Highly Recommend
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