Strength cure shampoo has a very thick lather. It feels neither drying nor hydrating. It left my hair a bit tangled. Unlike other reviewers, I thought the scent was a combination of tropical fruit and perfume, with maybe a touch of vanilla. It is a fairly strong scent but does not seem to linger too much.
Not crazy over the smell
It definitely thickens my hair, but it smells like baby powder, so if you like that smell you'll like it. I thought it made my my hair heavier and harder to style. It got dirtier faster.