Special Offer: Free $16 Virtue Travel-Size Restorative Treatment Mask!
Exclusively designed for the unique needs of curly hair, VIRTUE Curl Shampoo works to detangle, de-frizz, nourish, protect and hydrate curls while protecting against humidity, heat and environmental damage. Silicone- and sulfate-free, the rich, non-drying formula gently cleanses strands while maintaining the natural curl pattern for a manageable, frizz-free style. Featuring Virtue's exclusive Alpha Keratin 60ku to hydrate and optimize the curl pattern, this unique shampoo washes away excess oil and buildup while repairing breakage-prone hair.
Key Features:
Enhance your curls with VIRTUE Curl Shampoo.
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You can receive 50 rewards points by sharing your honest opinion of VIRTUE Curl Shampoo.
LovelySkin Customer
Verified Purchase
I love the Virtue curl shampoo, conditioner, and whip (haven’t tried the mousse yet.) I have been searching for products that don’t weigh down my hair and leave it flat, limp, and dirty by day 2. These products are great and maybe even better than my long gone favorite. They smell terrific, they don’t weigh my hair down at all and my hair still feels and looks clean on day 4 with volume and curl. Why are they better? There is no crunch with the whip. At all. Just soft curls that move, smell good, and feel soft for days.
Diadyn2003
Verified Purchase
Smells nice and makes my hair clean and soft, love all Virtue products, high end but worth the cost.
Judyk
Verified Purchase
This made my hair so soft almost all my curls except for a few corkscrews turned into waves, which I found very strange and not at all what I wanted or expected. It also made my hair look dull, as if it were dirty. I tried it twice, and whether I used it with Virtue's matching conditioner or not it created with the same result. Very disappointing. I'll be tossing it out.
LovelySkin Customer
Verified Purchase
I've read rave reviews for Virtue so I took the plunge when on sale. I have wavy hair and this shampoo seems to keep my waves/curls going for a few days. It doesn't weigh my hair down. You only need a very small amount so hopefully the bottle will last a while.
LovelySkin Customer
Verified Purchase
My curl type (2c) love this shampoo. I use both the shampoo and conditioner. Leaves my hair feeling, clean and soft. My curls are defined well with a lot less frizz. I will definitely purchase again.
LovelySkin Customer
Verified Purchase
Best vegan shampoo! Love all the products by Virtue. If you have curly hair you need to try this product. It makes your hair feel so soft and smells great. My curls are so beautiful since I started using the curly product line by Virtue.
Nanadog
Verified Purchase
This is my favorite Virtue shampoo. It brings out my curl without frizz. Smells great too.
elchica
Verified Purchase
I have tried many shampoos for curly hair and this one seems to be the best. My hair was shiny and soft. I also like the smell.
delilahbunny
Verified Purchase
I started using the Virtue purify shampoo, conditioner & leave in about two years ago and still love it. My hair has never been healthier or felt or looked better. I just recently tried the curl shampoo, conditioner and whip and love them as well. I have long fine dense wavy hair that was dry and frizzy. It is now soft, bouncy, shiny and healthy with defined waves.
LovelySkin Customer
Verified Purchase
Have really enjoyed this so much. Was so curious about this line and ordered just the shampoo. Based on how well this did on my hair , I'd like to order the conditioner and possibly some of the styling products as well. I do have a little gray and color only the roots. This has caused some dryness. My hair tends to be dry anyhow. I just turned 51 and although my hair overall tended to be more on the oily side, over the years it started to get dry. I have very thick , curly hair and a lot of it and do try to use better products and usually tend to go with more natural products. I also like to change a lot of what I use, only sticking with core things that my hair never gets tired of. Anyhow, this was very gentle on my dry hair. It did not make my hair frizzy and after shampooing with this shampoo, my hair felt very soft and clean. I'm looking forward to trying the conditioner and other products from Virtue. Thank You LovelySkin for wonderful service and care :)
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Free $16 Virtue Travel-Size Restorative Treatment Mask! 
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