How to Choose the Right Foundation

Finding the right foundation for your skin tone is never an easy task, but there are secrets to making the process simple and stress-free.

When you're beginning the quest for a new foundation, make sure you know what formula you want. Foundation is available in a variety of formulas like cream, powder, liquid and mousse. Liquids and creams are typically best for dry skin types and oil-free powder or mineral foundations are best for oily skin.

Now that you know which formula to look for, you can move on the finding the best color for your skin. And remember that finding the right foundation doesn't mean looking for a color that will create a masked look. You want something that matches your skin, but creates an even tone. The most effective way to find the perfect shade is by applying it to your jawline and blending into your jaw and neck. You want it to create seamless coverage so it looks like you're not wearing any makeup at all.

If you're purchasing online and aren't able to try the product before ordering, visit www.LovelySkin.com/Foundation to find a product you like and call, email or live chat our Customer Care Team for advice on choosing the right color.