Reviews

It may be too soon for me to see any positive effect of this shampoo. So far I see no change and the shampoo has an unpleasant, very unnatural "chemical" scent. … more

I have tried several shampoos over the past few years, I have very naturally curly white blonde hair. This shampoo. Seems to add moisture in a good way. I coupled it with the conditioner and am … more

I have tried several shampoos over the past few years, I have very naturally curly white blonde hair. This shampoo. Seems to add moisture in a good way. I coupled it with the conditioner and am extremely pleased.. It doesn’t make my curls kinky or dry so for me it’s five stars.

I love this shampoo. Using it has improved the texture of my hair. My hair is not as fly away and static-y. Yet it is still soft and easy to style. Before my fine hair was limp after washing; … more

I love this shampoo. Using it has improved the texture of my hair. My hair is not as fly away and static-y. Yet it is still soft and easy to style. Before my fine hair was limp after washing; now it seems to look fuller. I do use some styling products from time to time, depending on the occasion and how my hair is behaving. But usually, I can wash with this shampoo, air dry a little, then finish with a hair dryer and round brush.

Cleanses deeply without drying! My scalp feels so fresh and balanced after every wash. It’s a great clarifying shampoo that keeps buildup and oil under control. … more

I use this between full wash and style days. I lightly spray it, especially at the roots of my hair, and it gives my fine hair a nice boost until I can wash it again. I don’t use it to really … more

I use this between full wash and style days. I lightly spray it, especially at the roots of my hair, and it gives my fine hair a nice boost until I can wash it again. I don’t use it to really clean my hair when my hair really needs cleaning. Can’t say how it would do on a week long camping trip as one’s only shampoo. For me, it does what I want. A little pricey but it will probably last a long time!

Virtue products are excellent and Smooth Shampoo is a game changer. I have thick hair and this shampoo really helps tame frizz without feeling heavy. Definitely a thumbs up. … more

Still have slight brass but I do see improvement using this. … more

I used Virtue products for about a year and liked this shampoo. I've since transitioned to another salon-quality product line and haven't noticed a difference. My hair wasn't damaged when I started … more

I used Virtue products for about a year and liked this shampoo. I've since transitioned to another salon-quality product line and haven't noticed a difference. My hair wasn't damaged when I started using the Virtue, so maybe that's why I didn't notice a difference.