Reviews

It may be too soon for me to see any positive effect of this shampoo. So far I see no change and the shampoo has an unpleasant, very unnatural "chemical" scent. … more

This shampoo is pricy but a little goes a long way. I appreciate that it doesn't have an overpowering scent and my hair always feels great after. … more

I started using Virtue Full Shampoo several years ago when it first debuted. I have now been using it for approximately eight years. You read that correctly - eight years! It not only cleans my hair … more

I started using Virtue Full Shampoo several years ago when it first debuted. I have now been using it for approximately eight years. You read that correctly - eight years! It not only cleans my hair and scalp but provides a fullness I was not able to obtain with any other shampoo. As further proof of its effectiveness, my two daughters, both in their early twenties, have also been using it since they were in their teens. In this age of social media selling products (you know who I mean ;) ) they have found this to be their favorite. Even though their mom first suggested it. To me, that speaks volumes.

Cleanses deeply without drying! My scalp feels so fresh and balanced after every wash. It’s a great clarifying shampoo that keeps buildup and oil under control. … more

Virtue products are excellent and Smooth Shampoo is a game changer. I have thick hair and this shampoo really helps tame frizz without feeling heavy. Definitely a thumbs up. … more

I use this between full wash and style days. I lightly spray it, especially at the roots of my hair, and it gives my fine hair a nice boost until I can wash it again. I don’t use it to really … more

I use this between full wash and style days. I lightly spray it, especially at the roots of my hair, and it gives my fine hair a nice boost until I can wash it again. I don’t use it to really clean my hair when my hair really needs cleaning. Can’t say how it would do on a week long camping trip as one’s only shampoo. For me, it does what I want. A little pricey but it will probably last a long time!

I used Virtue products for about a year and liked this shampoo. I've since transitioned to another salon-quality product line and haven't noticed a difference. My hair wasn't damaged when I started … more

I used Virtue products for about a year and liked this shampoo. I've since transitioned to another salon-quality product line and haven't noticed a difference. My hair wasn't damaged when I started using the Virtue, so maybe that's why I didn't notice a difference.

Still have slight brass but I do see improvement using this. … more