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jane iredale PureBrow Brow Gel New - Neutral Blonde
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jane iredale PureBrow Brow Gel

0.15 oz
4.3 View 116 reviews
$29.00

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Highlights
  • Helps control and shape eyebrows
  • Creates a natural finish
Availability depends on selected option

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Product Overview

jane iredale PureBrow Brow Gel lets you manage brows with ease.

This creamy brow gel provides a firm yet flexible hold that enables you to shape brows in the way you want. It also supports hair health and manageability with a proprietary blend of sea minerals.

Key features:

  • Available in clear and six natural-looking shades
  • Non-clear shades can be used to add depth and highlights
  • Free of fragrance, parabens, sulfates and preservatives

Highlights

  • Helps control and shape eyebrows
  • Creates a natural finish
  • Conditions and protects hairs with algae extract

Ingredients

Directions

Shipping & Returns

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Return Policy: This product is non-returnable

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Special Shipping Requirements: ORM-D Class
ORM-D classified products such as aerosol sprays, nail polish, perfume and products with high alcohol content may only be shipped using a ground method within the Continental US.

Availability: Depends on selected option.

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Product Specifications

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Customer Reviews (116)

Overall Rating

4.3
Based on 116 reviews

Review Summary

5 Stars
77 reviews
4 Stars
20 reviews
3 Stars
10 reviews
2 Stars
5 reviews
1 Star
4 reviews

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116 Reviews

Profile picture of ALG13.

ALG13

from Vermont

Age Group: 50-59

Straight Hair

Mature Skin

Verified Purchase

January 29, 2026

My favorite brow gel

This perfectly matches my hair color! It does not clump and my brows remain soft.

0 people found this helpful

Profile picture of YDH.

YDH

from California

Age Group: 50-59

Curly Hair

Combination Skin

Verified Purchase

January 20, 2026

Just Okay

I wish I hadn't purchased this brow gel. The product works okay. The biggest flaw is the applicator brush, it's not very effective for applying the gel.

0 people found this helpful

Profile picture of Anonymous100.

Anonymous100

Verified Purchase

December 31, 2025

Favorite brow product!

Color and consistency is perfect for my light skin and light eyebrows. An esthetician recommended this product for me at a salon, and now I’m happy to find it at LovelySkin! Thanks for having such great products!

0 people found this helpful

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LovelySkin Customer

from New York

Verified Purchase

December 24, 2025

I threw it out

It was goofy and didn't cover

0 people found this helpful

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LovelySkin Customer

from Pennsylvania

Verified Purchase

December 21, 2025

A Must-Have for me!

The Jane Iredale Brow Gel is a staple in my makeup routine. The blonde shade fills in my brows and tones down the grays. The application is quick and easy. My brows look fuller and the color looks natural. I won’t be without it.

0 people found this helpful

Profile picture of Antoinette.

Antoinette

from California

Age Group: 70-79

Verified Purchase

December 17, 2025

Don't let the size fool you.

I've used Jane Iredale products for years because of their quality. However, when I first saw the size of the new PureBrow Gel container I thought she had lost sight of her standard of excellence. I was not impressed with the little tiny brush. It took me a while to figure out how to use it effectively. First off, I found you don't pull the brush in and out of the container to get color on the brush. You need to put the brush into the barrel, swirl it around inside. Once you've swirled it around, pull it out and lightly go over your brows. The color is there. I have some gray hairs in my eyebrows and yes, the color did cover my gray. Great when you have a week before you get your hair and brows colored. The key to all of this is, use the brush lightly on your brows. That little brush will make your brows look well groomed.

0 people found this helpful

Profile picture of JudyH.

JudyH

from Ohio

Age Group: 70-79

Verified Purchase

August 22, 2025

Easy to Apply

First, I like the small brush head. It allows me to apply the brow gel without making a mess of my brows. The tint seems to cover the grey/white brow hairs too. I'm not sure how long the tube will last, so I will reserve judgment on the cost factor.

1 person found this helpful

Profile picture of CAR.

CAR

from New York

Age Group: 60-69

Wavy Hair

Oily Skin

Verified Purchase

July 31, 2025

Enhances nicely

I like the way this brow gel enhances my eyebrows without making them look too bold. I prefer a natural look. Plus this gel stays put even on my oily skin! There's no smudging or irritation.

1 person found this helpful

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LovelySkin Customer

Verified Purchase

June 19, 2025

Great brown shade

I love the brow gel for shade and shaping. I haven't had to use brown pencil or anything for years but I love this!

1 person found this helpful

Profile picture of SallyJo2023.

SallyJo2023

Verified Purchase

May 20, 2025

wears well

The gel has good coverage and the color is accurate as shown. Only gave it 4 starts because it is rather pricey for me. I can find a very similar product for only $5.

4 people found this helpful

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LovelySkin Customer

Verified Purchase

March 11, 2025

Works great

Nice color, stays put.

3 people found this helpful

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LovelySkin Customer

Verified Purchase

March 07, 2025

OK but

I purchased the brow gel when I was unable to get the Anastasia Beverly Hills dipbrow gel that I have used for years. The color was fine. BUT the applicator was not. It is very small and difficult to hold. The applicator brush is also small. So if you have any hand issues, which I do, this may not be easy to apply...and it's certainly not easy to apply if you're in a hurry. My comments certainly won't apply to everyone, but I thought it was worth noting for those with hand mobility issues.

4 people found this helpful

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LovelySkin Customer

Verified Purchase

January 04, 2025

My Go To

Used to use Lancome brow gel. I believe it's discontinued, can't find , therfore bought Jane iredate brown gel. I'm SO HAPPY, ITS BETTER !!! MY BROWS LOOK BETTER WITH Jane iredale brow gel. Definitely my new GOTO. Application is nice and easy!

3 people found this helpful

Profile picture of Duka.

Duka

Verified Purchase

November 08, 2024

Nice and Creamy

This is an OK cover-up. It doesn’t cover completely, but it’s not thick and smooths on nicely.

2 people found this helpful

Profile picture of Arizona.

Arizona

Verified Purchase

October 27, 2024

Eye Brow Gel

Love this JI eyebrow product! It’s very natural, goes on easily to shape and control my brows. Does not look like you have brow makeup on, but it definitely makes a positive impact on your brows.

3 people found this helpful

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LovelySkin Customer

Verified Purchase

September 22, 2024

Great brow gel!

Helps tame, shape and define my brow.Stays all day. Easy to apply!

2 people found this helpful

Profile picture of LAR.

LAR

Verified Purchase

August 24, 2024

Best Brow Gel

This is my go-to brow gel. The color is great and it lasts all day.

2 people found this helpful

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LovelySkin Customer

Verified Purchase

August 24, 2024

Best eyebrow product

I’ve used this product for years. It really adds to my brows and covers grey while making them look fuller I recommend trying a shade lighter because the colors are dark.

2 people found this helpful

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LovelySkin Customer

Verified Purchase

May 06, 2024

Great Product

Another great product by Jane Iredale. It glides on well and stays put. Highly recommend.

1 person found this helpful

Profile picture of Rae.

Rae

Verified Purchase

March 24, 2024

Brow Gel

Love the medium brown. Easy to apply and lasts all day. Highly recommend .

1 person found this helpful

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