Jane Iredale PureBrow Brow Gel

Product Overview

jane iredale PureBrow Brow Gel lets you manage brows with ease.

This creamy brow gel provides a firm yet flexible hold that enables you to shape brows in the way you want. It also supports hair health and manageability with a proprietary blend of sea minerals.

Key features:

Available in clear and six natural-looking shades
Non-clear shades can be used to add depth and highlights
Free of fragrance, parabens, sulfates and preservatives

Highlights

Helps control and shape eyebrows
Creates a natural finish
Conditions and protects hairs with algae extract

Ingredients

Directions

Shipping & Returns

Free U.S. Shipping. Period. View Our Shipping Policy

Return Policy: View Our Return Policy

Availability: Depends on selected option.

Questions & Answers

Submit your question about this product to our talented team of Customer Care Representatives, and we'll get back to you as soon as possible!

Ask a New Question

Product Specifications

Featured In

Customer Reviews (110)

Overall Rating

4.4

Based on 110 reviews

Review Summary

5 Stars

4 Stars

3 Stars

2 Stars

1 Star

Write a Review

You can receive 50 rewards points by sharing your honest opinion of jane iredale PureBrow Brow Gel.

Write a Review

Sort By

Read all reviews

110 Reviews

JudyH

from Ohio

Age Group: 70-79

Verified Purchase

August 22, 2025

Easy to Apply

First, I like the small brush head. It allows me to apply the brow gel without making a mess of my brows. The tint seems to cover the grey/white brow hairs too. I'm not sure how long the tube will last, so I will reserve judgment on the cost factor.

1 person found this helpful

CAR

from New York

Age Group: 60-69

Wavy Hair

Oily Skin

Verified Purchase

July 31, 2025

Enhances nicely

I like the way this brow gel enhances my eyebrows without making them look too bold. I prefer a natural look. Plus this gel stays put even on my oily skin! There's no smudging or irritation.

1 person found this helpful

LovelySkin Customer

Verified Purchase

June 19, 2025

Great brown shade

I love the brow gel for shade and shaping. I haven't had to use brown pencil or anything for years but I love this!

1 person found this helpful

SallyJo2023

Verified Purchase

May 20, 2025

wears well

The gel has good coverage and the color is accurate as shown. Only gave it 4 starts because it is rather pricey for me. I can find a very similar product for only $5.

4 people found this helpful

LovelySkin Customer

Verified Purchase

March 11, 2025

Works great

Nice color, stays put.

3 people found this helpful

LovelySkin Customer

Verified Purchase

March 07, 2025

OK but

I purchased the brow gel when I was unable to get the Anastasia Beverly Hills dipbrow gel that I have used for years. The color was fine. BUT the applicator was not. It is very small and difficult to hold. The applicator brush is also small. So if you have any hand issues, which I do, this may not be easy to apply...and it's certainly not easy to apply if you're in a hurry. My comments certainly won't apply to everyone, but I thought it was worth noting for those with hand mobility issues.

4 people found this helpful

LovelySkin Customer

Verified Purchase

January 04, 2025

My Go To

Used to use Lancome brow gel. I believe it's discontinued, can't find , therfore bought Jane iredate brown gel. I'm SO HAPPY, ITS BETTER !!! MY BROWS LOOK BETTER WITH Jane iredale brow gel. Definitely my new GOTO. Application is nice and easy!

3 people found this helpful

Duka

Verified Purchase

November 08, 2024

Nice and Creamy

This is an OK cover-up. It doesn’t cover completely, but it’s not thick and smooths on nicely.

2 people found this helpful

Arizona

Verified Purchase

October 27, 2024

Eye Brow Gel

Love this JI eyebrow product! It’s very natural, goes on easily to shape and control my brows. Does not look like you have brow makeup on, but it definitely makes a positive impact on your brows.

3 people found this helpful

LovelySkin Customer

Verified Purchase

September 22, 2024

Great brow gel!

Helps tame, shape and define my brow.Stays all day. Easy to apply!

2 people found this helpful

LAR

Verified Purchase

August 24, 2024

Best Brow Gel

This is my go-to brow gel. The color is great and it lasts all day.

2 people found this helpful

LovelySkin Customer

Verified Purchase

August 24, 2024

Best eyebrow product

I’ve used this product for years. It really adds to my brows and covers grey while making them look fuller I recommend trying a shade lighter because the colors are dark.

2 people found this helpful

LovelySkin Customer

Verified Purchase

May 06, 2024

Great Product

Another great product by Jane Iredale. It glides on well and stays put. Highly recommend.

1 person found this helpful

Rae

Verified Purchase

March 24, 2024

Brow Gel

Love the medium brown. Easy to apply and lasts all day. Highly recommend .

1 person found this helpful

Dldxp

Verified Purchase

March 16, 2024

Just enough coverage

First time trying any brow enhancer. This is just the right amount of coverage if you’re looking for a tad fill in. Jane Iredale never disappoints!

1 person found this helpful

LovelySkin Customer

Verified Purchase

February 07, 2024

Love it

Medium brown is a great neutral color and the gel looks natural without clumping.

1 person found this helpful

LovelySkin Customer

Verified Purchase

February 02, 2024

Makes me feel pretty!

I lost most of my eyebrows and eyelashes due to my chemo treatments. Some have grown back, thank goodness. This product gives me a little lift, and makes my eyebrows a bit more full. You don't need much, and it's that added touch that makes my face more natural.

1 person found this helpful

Tls

Verified Purchase

January 27, 2024

Pure Brow Brow Gel

Excellent product. Goes on smooth and last all day… Will buy again

1 person found this helpful

Twalker35

Verified Purchase

September 21, 2023

Just not the color I was hoping for

I like this brow gel. The formula is really good. But, the color is supposed to be ash and the color is very warm. So I don’t reach for this because of the warm color.

0 people found this helpful

LovelySkin Customer

Verified Purchase

September 17, 2023

My favorite brow gel

This brow gel gives my brows a natural looking tint and makes them look thicker.

1 person found this helpful

Read All 110 Reviews +

Load More Reviews +

Your cart is empty

jane iredale PureBrow Brow Gel

Product Overview

jane iredale PureBrow Brow Gel lets you manage brows with ease.

Highlights

Ingredients

Directions

Shipping & Returns

Questions & Answers

Product Specifications

Featured In

Customer Reviews (110)

Overall Rating

Review Summary

Write a Review

Easy to Apply

Enhances nicely

Great brown shade

wears well

Works great

OK but

My Go To

Nice and Creamy

Eye Brow Gel

Great brow gel!

Best Brow Gel

Best eyebrow product

Great Product

Brow Gel

Just enough coverage

Love it

Makes me feel pretty!

Pure Brow Brow Gel

Just not the color I was hoping for

My favorite brow gel

Top Picks