Diminish the appearance of brassy or warm tones in blonde, grey and highlighted hair with this refreshing purple shampoo that keeps color vibrant and extends longevity. This vegan, sulfate-free formula is also fortified with quinoa, rice protein and conditioning oils to keep hair hydrated and healthy.
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LovelySkin Customer
Verified Purchase
This product is a higher pigment than some other prure shampoos I’ve owned. I like it a lot! Works well in between salon touch ups.
JenR
Verified Purchase
I really am so glad I found this great toning shampoo and conditioner. Takes the brass out and my hair is shiny. I've tried so many different brands to tone my hair. This by far is the best. Will buy again
LovelySkin Customer
Verified Purchase
Smells great and nicely tones blonde hair.
LovelySkin Customer
Verified Purchase
I love this shampoo. I have blonde highlights and the water where I live is adroshes. Other than of course to freshen up my highlights, I need to use this shampoo once a week because of the water. I was introduced to this toning shampoo by my stylist several years ago and loved it ever since. I have used a lot of different brands and this one is my absolute favorite by far. It has been very hard to find, so I had to start ordering it. I love the smell and how I look after using it. Great stuff! I have used the conditioner as well and like it also.
Amber1
Verified Purchase
Smells nice but very drying
Painswick
Verified Purchase
Love, love this shampoo. I have light gray hair being once blond. With Barcelona I have achieved a beautiful silver tone. Keeps my hair conditioned and shiny. I receive many compliments on my beautiful hair.
LovelySkin Customer
Verified Purchase
This is an extremely good toning product but I would only use it once every couple of weeks because it has a toning agent it can turn your blond a very light purple but it works great the first time you use it just use it sparingly try not to get too much on your scalp
SaraBee
Verified Purchase
Excellent quality toning! My hair color looked so good, the last time I had my roots highlighted at the salon, I asked my stylist what she used. She told me it was this shampoo. It was not for sale at the salon, so I looked for it online. The shampoo has a nice floral fragrance and does not dry out the hair. It also does not turn the hair a gray ashy tone. It creates a more bright pearly blonde. My hair is fine and very long, natural dark blonde mixed with light pale blonde highlights. Some purple shampoos have a tendency to darken my natural dark blonde hair and lighten only the highlights, this shampoo did not do that. It creates an overall toned look. I purchased the matching toning conditioner, "BELFAST". I highly recommend it to complete the overall look, moisturize the hair and soften any tangles. There is only one complaint, the cap on the shampoo bottle has a tendency to collect water and when it mixes with the shampoo, it dribbles like purple watercolor paint down the sides of the bottle. I remove the cap when I use the shampoo to avoid this issue.
Bonzai
Verified Purchase
This Purple shampoo really helps blend the demarcation line with growing out grey hair, it works even better with the Conditioner.
Linds811
Verified Purchase
I wish I liked this but it was extremely drying to my hair- I prefer to conditioner. It smelled kind of odd and didn't have a seal.
Tarentella
Verified Purchase
This product is amazzzing for removing brassy tones. I was really needing to remove some orangy tones in my hair and I used this once and can tell a significant difference! I used a clarifying shampoo right before I applied this shampoo and left on for about 5 minutes. I will not be using another purple shampoo again! I am sold on this one!
LovelySkin Customer
Verified Purchase
This was recommended to me by my stylist. I am hooked! I have noticed a big difference in the 'brassiness' of my color.
LovelySkin Customer
Verified Purchase
Probably the best toning shampoo I've ever used. Works very well when you let it sit in your hair for a few minutes. I haven't had a drying out issue, but I tend to use this with the conditioner as well. Highly recommend both products.
Showey
Verified Purchase
Great for taking away brassiness from blonde or grey hair.
Aln1218
Verified Purchase
Great toning shampoo.
LovelySkin Customer
Verified Purchase
Love the way it tones the brassyness out of my blonde highlights. It does leave my hair a little dry feeling. I ordered the conditioner to go with it and solved the dryness.
LovelySkin Customer
Verified Purchase
I bought the shampoo and conditioner thinking I needed both.... But I didn't! The shampoo is so potent and worked miracles. Plus! My hair was so nice and soft afterwards!
Devine
Verified Purchase
Enhances my the blue in my grey hair keeps my curls full of body and soft. If you have blonde or grey hair give this a try you won't be disappointed.
LovelySkin Customer
Verified Purchase
I have tried several toning shampoos and this is by far the best!
LovelySkin Customer
Verified Purchase
I use this every other week. Also if I’m not processed long enough I put it on the brassy pieces when dry for a couple extra minutes then shampoo and keep on for about 4 minutes. Tried others but this is my favorite. Plus the art work is super cool!
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